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Bridgestone at CES 2023

Visit the “Bridgestone Smart Corner” to learn more about our vision for sustainable mobility. 

Booth # 5867 – LVCC – West Hall, Vehicle Tech & Advanced Mobility

 

CES 2023

Bridgestone is more than a global tire company. We offer sustainable solutions that address the future of mobility, EVs and connected vehicles, real-time telematics, concierge services, fleet management, smart cities and retail of the future. Learn more about our vision for enabling sustainable mobility through our CES 2023 experience.

Bridgestone Future for Sustainable Mobility

This CES 2023, we showcase our vision for the full product life cycle—from manufacturing to ownership to end-of-life material circularity—as a demonstration of the Bridgestone E8 Commitment to becoming a Sustainable Solutions Company.

var-Enabling Circularity / prop-Enabling Circularity

Enabling Circularity

Improving the end-to-end lifecycle of our core products

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var-Enabling Circularity / prop-Enabling Circularity

Improving the end-to-end lifecycle of our core products

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var-Enabling The Autonomous and Electric Future / prop-Enabling The Autonomous and Electric Future

Enabling The Autonomous and Electric Future

Digitally connecting tires into new vehicle platforms to enhance safety, long-life and efficiency​

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var-Enabling The Autonomous and Electric Future / prop-Enabling The Autonomous and Electric Future

Digitally connecting tires into new vehicle platforms to enhance safety, long-life and efficiency​

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var-Empowering Mobility / prop-Empowering Mobility

Empowering Mobility

Connecting customers to convenient service through new digital user experiences

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var-Empowering Mobility / prop-Empowering Mobility

Connecting customers to convenient service through new digital user experiences

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E8 Commitment

Bridgestone E8 Commitment to our Future

For the sake of the Earth, which future generations of children have entrusted in our care. Together with you.

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ENABLING CIRCULARITY

Bridgestone has committed to the target of increasing the use of recycled and renewable materials to 40 percent of its resources by 2030 and achieving 100 percent material sustainability by 2050. At CES, we will showcase several key elements of its aim for a sustainable and circular tire economy.

Sustainable, Domestic Sources of Natural Rubber

Bridgestone has invested more than $100 million in the development and commercialization of guayule - a domestic, renewable alternative to hevea-derived natural rubber. The company currently operates a 281-acre research farm, a bio-processing pilot plant and several grower partnerships with local farmers and Native American tribes in northern Arizona. The company introduced its first race tire with guayule in its sidewall during the 2022 NTT INDYCAR Race Series.

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The Circular Tire Story

Toward carbon neutrality and circular economy, our tires will be 100% sustainable with built-in technology to monitor use.

From Used Tires Begin Unlimited Possibilities

We aspire to take used tires and recycle them to produce new tires, helping to create a world where tires can be recycled time and again.

Enabling The Autonomous and Electric Future

The Bridgestone Smart Corner at CES  is a demonstration of our ability to enhance performance, comfort and efficiency of electric and autonomous vehicles. The solution combines premium Bridgestone tires and Firestone Airide air springs that are engineered specifically for electric and autonomous vehicle applications.

ENLITEN Technology and Firestone Airide

Both the ENLITEN EV Concept Tire and the Firestone Airide Concept EV Air Spring feature integrated sensors that collect data that, when combined with Bridgestone’s proprietary data analytics technology, can inform native vehicle systems with real-time estimations improving performance, while also enabling Bridgestone mobility solutions to anticipate vehicle needs and connect customers directly to services.

Enlitten tire overview

ENLITEN

The Bridgestone ENLITEN EV Concept Tire is constructed of new materials that are both sustainable and energy-efficient, reducing rolling resistance to increase battery range while meeting the demands for higher loads and wear resistance associated with EVs.  The ENLITEN EV Concept Tire is paired with Firestone Airide Concept EV Air Springs, designed as part of the integrated corner system to optimize efficiency and ride quality.

Bridgestone is committed to realizing a sustainable society through maximizing social value and customer value by simultaneously creating values that can sometimes be contradictory, such as "business growth and sustainability" and "customization of tire performance and productivity improvement or cost optimization throughout the value chain." To support this effort, the company has positioned ENLITEN Technology as a new premium in the EV era, and it will expand values covering technology, products, and business models as part of our larger ENLITEN Business Strategy.

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Firestone Airide Solution

Firestone Airide

Firestone Airide to debut rebrand at CES 2023.  Airide air springs can be engineered specifically for electric and autonomous vehicle applications. The Smart Corner system uses embedded, cloud-connected sensors in both the tires and air springs, enabling Bridgestone to deliver real-time and predictive insights that elevate safety, efficiency and productivity.

This digitally connected air spring will adapt to real-time dynamic loads and enable active suspension systems to further isolate noise, vibration and harshness, while maximizing safety and efficiency without compromise to ride comfort. The air spring also enables proactive vehicle ride-height adjustment to maximize aerodynamic efficiency, improve user accessibility and protection of underfloor components in urban and off-road environments.

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Smart Corner Solutions

Smart Corner Solutions

 

Bridgestone is developing the technology that will leverage both the real and digital to enhance the premium experience in future electric vehicles and enable new levels of safety, productivity and efficiency. When premium tires and air springs are designed as a system with electric vehicle platforms, they will work together to optimize performance and efficiency without compromising ride quality. Bridgestone will collect critical data from the corner system and through proprietary data analytics deliver actionable insights to vehicles that will help enable improved safety systems, improved ride and handling, extended product life and the fully autonomous future of mobility.

Empowering Mobility

Bridgestone Fleet Care is a customizable suite of solutions that connects product, data, technology and service in order to simplify car care and tire management, creating enhanced business results while also contributing to a more efficient future for mobility.

Proactive maintenance is key to ensuring the vehicle's health, safety, longevity, optimal performance and efficiency.  Monitor and manage car services through the convenience of an app for your family, small business, or last mile fleet. Learn more about our services Azuga, and Webfleet.

Bridgestone Mobility Solutions for Family Fleet

Bridgestone Mobility Solutions for Small Business Fleet

Bridgestone Mobility Solutions for Last Mile Fleet

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