We started with tires. Today, we’re doing so much more. As we evolve into a sustainable solutions company, we’re relentlessly seeking ways to improve the journey for a world in motion. Because what really matters is not just getting you down the road, but getting future generations down one, too. Scroll on to learn more about what we’re doing to create a more sustainable world for society and our customers.
Bridgestone is partnering with Play Like a Girl!® (PLAG) to launch Girls Flag Football and STEM Initiatives by teaming up with five professional football franchises—the Cleveland Browns, Dallas Cowboys, Los Angeles Rams, New England Patriots and Tennessee Titans—during the 2023-2024 season to help create equitable access to opportunity and develop the next generation of women leaders.
Bridgestone named presenting sponsor of the Bridgestone Collegiate Development Program, a part of the PGA TOUR’s Pathway to Progression. The program is designed to achieve greater diversity in the sport through increased focus on developing talent from diverse and historically underrepresented groups. Additionally, our commitment extends beyond the course, aiming to enrich lives and create opportunities for a stronger, more inclusive golfing community on and off the course.
We are driving toward a brighter future by developing a tire using 75% recycled and renewable materials. Because getting people down the road matters, but getting future generations down the road? That’s what really matters.
Bridgestone partnered with Tight End University for the third year because we both understand the importance of education. We teamed up with TEU as the community partner for a day of learning and fun in support of literacy in Nashville.
When we say we’re thinking about tomorrow, we mean it. We’ve established 8 values that will help us solidify our commitment to a more sustainable business model—and world—by 2050.
We’re committed to taking bigger steps and leaving smaller footprints so we can all move, live, work and play to our fullest—not just today but for years to come.
By growing guayule shrubs on our own farm in Arizona, we’re developing a more sustainable supply of natural rubber.Tour the Farm
By growing guayule shrubs on our own farm in Arizona, we’re developing a more sustainable supply of natural rubber.
Our premium retreads save over 1 billion pounds of rubber from landfills each year.Learn More
Our premium retreads save over 1 billion pounds of rubber from landfills each year.
We’re constantly looking for improved products, services and mobility solutions that help fleets drive better, smarter and, most importantly, safer.
We’ve partnered with Kodiak Robotics to pilot future mobility technologies that will enable safer, more efficient long-haul deliveries.
Large fleets can save money and improve efficiency by monitoring tire conditions with a combination of in-yard and real-time platforms.
Founder, Bridgestone Corporation
We love how sports can create opportunities and communities for people of all backgrounds and abilities—which is why we’re passionate about being a Worldwide Paralympic Partner. By collaborating with adaptive athletes on specialized equipment and supporting organizations that provide resources, programming and prosthetics, we’re helping drive inclusion and equity in sport.
When you always have your eyes on the road, you can see that the path forward is endless. Our latest innovations are unlike any tires that have come before.
These proprietary, puncture-proof tires aim to eliminate the safety hazards, waste and inconvenience that come with flat tires.Learn More
These proprietary, puncture-proof tires aim to eliminate the safety hazards, waste and inconvenience that come with flat tires.
In collaboration with JAXA and Toyota, we’re engineering resilient, all-metal tires specifically for the moon’s harsh terrain.Explore WIth Us
In collaboration with JAXA and Toyota, we’re engineering resilient, all-metal tires specifically for the moon’s harsh terrain.