Bridgestone was born from a passion for contributing to society’s advancement and improving the lives of people everywhere. It’s allowed us to become a company trusted by the world united by the mission of “Serving Society with Superior Quality.” The pillars of the Bridgestone Essence help us fulfill this mission and guide all of our corporate activities.
The Bridgestone Essence is derived from our inherited history and the shared sense of values embraced by Bridgestone teammates around the world.
Seijitsu-Kyocho is about adhering to principles of good faith as you carry out your work, in the way you treat others, and as you participate in and engage with society. It is about producing positive outcomes by fostering teamwork and respecting a diversity of skills, values, experiences, genders and races.
Shinshu-Dokuso is about envisioning the future and proactively challenging ourselves to identify and develop innovations that will further benefit society and respond to customer needs -- from the customer’s point of view. It is about unleashing creativity and innovation to develop new business domains and creating demand for new and beneficial products through our own unique methods.
Genbutsu-Genba is about taking the time to go on-site and personally verify the facts, then using those observations to make informed decisions. It is about not being satisfied with the current situation, and making informed decisions that will lead us ever closer to ideal products and solutions.
Jukuryo-Danko is about investigating all options and the full range of possibilities, giving careful thought as to how to execute the decided course of action. It is about identifying what is necessary and deciding on a vision. And once a decision and course of action is determined, it is about moving forward with a sense of urgency.