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BRIDGESTONE E8 COMMITMENT

What really matters? Ensuring that future generations inherit a more sustainable society. That’s what the Bridgestone E8 Commitment is all about.

E8 Commitment

We’re thinking ahead—to the year 2050, specifically. That may seem a long way off, but in the context of global sustainability, it’s the blink of an eye.

Thinking ahead means thinking bigger, beyond just what we do for individual customers. We’re focused on delivering value for society and our customers by improving the way people move, live, work and play today and for generations to come. 

This is what led us to introduce the Bridgestone E8 Commitment.  To earn the trust of current and future generations, Bridgestone has established eight values to solidify our commitment to a more sustainable world. The Bridgestone E8 Commitment connects to every aspect of our business and guides our decision-making throughout the development and delivery of our products, services and solutions. It also contributes to the further evolution and development of our global team.

Bridgestone E8 Commitment

Energy

Committed to the realization of a carbon-neutral mobility society.

Ecology

Committed to advancing sustainable tire technologies and solutions that preserve the environment for future generations

Efficiency

Committed to maximizing productivity through the advancement of mobility

Extension

Committed to nonstop mobility and innovation that keeps people and the world moving ahead

Economy

Committed to maximizing the economic value of mobility and business operations

Emotion

Committed to inspiring excitement and spreading joy to the world of mobility

Ease

Committed to bringing comfort and peace of mind to mobility life

Empowerment

Committed to contributing to a society that ensures accessibility and dignity for all

Watch to learn more about the Bridgestone E8 Commitment and see how we’re investing in the future of our planet, through 2050 and beyond.