Mar 23, 2017

Bridgestone goes from Olympic rookie to IOC model

Bridgestone Fan Zone at Olympic Golf Course

Published by: Reuters

During the Olympic Games Rio 2016, Bridgestone worked together with the International Olympic Committee and the International Golf Federation to create a model for fan participation with their Fan Zone at the Olympic Golf Course. Golf hadn’t been a part of the Olympic Games for more than 100 years, and few Brazilians play the sport – creating the perfect opportunity to educate the public and engage locals in the activation.

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