Mar 23, 2017
Bridgestone goes from Olympic rookie to IOC model
During the Olympic Games Rio 2016, Bridgestone worked together with the International Olympic Committee and the International Golf Federation to create a model for fan participation with their Fan Zone at the Olympic Golf Course. Golf hadn’t been a part of the Olympic Games for more than 100 years, and few Brazilians play the sport – creating the perfect opportunity to educate the public and engage locals in the activation.
To learn more, read the full article on Reuters.com.