Bridgestone goes from Olympic rookie to IOC model

During the Olympic Games Rio 2016, Bridgestone worked together with the International Olympic Committee and the International Golf Federation to create a model for fan participation with their Fan Zone at the Olympic Golf Course. Golf hadn’t been a part of the Olympic Games for more than 100 years, and few Brazilians play the sport – creating the perfect opportunity to educate the public and engage locals in the activation.

To learn more, read the full article on Reuters.com.