BATO conducts tire research and develops, manufactures and markets tires for a wide variety of things that move on wheels

Offering a wide range of Bridgestone, Firestone and associate brand tires, BATO maintains wholesale and original equipment sales operations across a broad line of products, including passenger, light truck, commercial truck and bus, agricultural, motorcycle, kart and off-the-road tires.

In addition, through its Bridgestone Bandag Tire Solutions unit, retread customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution.

The BATO companies employ approximately 24,000 employees throughout North America. Within the BATO business unit are seven North American tire manufacturing facilities located in Aiken County, S.C.; Akron, Ohio; Bloomington/Normal, Ill.; Des Moines, Iowa; LaVergne, Tenn.; Warren County, Tenn.; and Wilson, N.C.  BATO also includes international manufacturing and sales business units located in Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico and Venezuela, with additional sales representation throughout Latin America and the Caribbean. Its sister company, Bridgestone Canada Inc., is engaged in the manufacture and sale of tires and retread in Canada.  

BATO is the first tire company to have all of its plants ISO 14001:2015 certified, which is the international standard for environmental management systems.

Bridgestone Consumer Tires

As a premium, technology-driven consumer tire brand, the Bridgestone brand is the choice for many of the world’s most prestigious cars. BATO focuses on the strength of technology in its consumer product developments and continues its research and development, production, and advertising and marketing in order to introduce new products and new versions of popular current offerings.

For more information about Bridgestone consumer tires, please visit

Firestone Consumer Tires

Firestone is a legendary brand that traces its roots to Harvey Firestone in 1900. True to the Firestone brand legacy, BATO continues its commitment to research and development, production, and advertising and marketing to support the Firestone brand. Firestone tires are used as original equipment on a wide range of models produced by some of the world’s leading auto manufacturers. Over the past century, Firestone tires have appeared and won in nearly every form of motorsport competition. The Firestone brand focuses on tradition while striving to provide the most innovative products.

For more information about Firestone consumer tires, please visit

Bridgestone Commercial Solutions (BCS)

BCS manufactures, markets and sells medium and heavy duty truck tires for the original equipment and replacement markets in the United States and in Canada. Bridgestone, Firestone brand truck tires are available through more than 2,500 dealers and truck stops across the U.S. and Canada. Around the world, top truck fleets and original equipment manufacturers rely on Bridgestone and Firestone brand tires for long tread life and low cost per mile. In addition, through its Bandag brand, Bandag retreading dealers have access to industry-leading research and development, manufacturing, marketing and sales expertise. This combination of new and retread product offerings provides trucking customers with total tire solutions.

In the trucking business, where tires are often the second highest non-payroll cost for a business, BATO medium commercial truck tires are among the top in the industry in technical innovation and performance. BATO truck tires are known for extremely long tread life and low cost per mile.

Commercial Tire & Service Centers

GCR Tires & Service is commercial tire and service provider supporting the trucking, off-the-road, agriculture and mining industries. Staffed by a team of proactive tire advisors, GCR leverages best-in-class tools and technologies to help customers maximize their tire investment.

Bridgestone Americas Off the Road Tires

Bridgestone Americas Off the Road Tires was formed in February 1994 to market off the road tires used in heavy duty applications for construction, mining, aggregates and industrial operations. Since the inception of the business unit, off the road tire sales revenue has tripled and Bridgestone Americas Off the Road Tires market share has grown to nearly 40 percent of the domestic replacement and original equipment markets. Today, Bridgestone Americas Off the Road Tires is a significant supplier to most original equipment manufacturers as well as most major global mining and construction companies. Bridgestone Americas Off the Road Tires offers the industry’s most comprehensive selection of radial and bias off the road products; a dedicated sales and engineering staff; sales and distribution through 1,000 dealers as well as the company’s commercial outlets; and the proprietary software, TreadStat™ Tire and Rim Management System.

Bridgestone Agriculture Tires (BAAG)

BAAG is the industry leader in the manufacturing, marketing and sale of market-leading Firestone brand agricultural tires. BAAG’s Des Moines, Iowa, facility is located in the heart of America’s farm belt and supplies Firestone agricultural tires to half of the North American original equipment market and about 40 percent of the replacement market. BAAG also has approximately 50 percent of the market in harvesting and planting machinery. The BAAG testing facility, located in Columbiana, Ohio, is the only facility in the world solely dedicated to the development and testing of agricultural tires. In addition to agricultural tires, BAAG markets and sells forestry, ATV and construction tires.

Bridgestone Tube Business (BATB)

BATB is a global force in the sale and distribution of inner tubes for all applications from small lawn and garden tubes to large farming and forestry tubes. BATB has been located in Russellville, Ark., since October 1964 and is the only manufacturer of inner tubes in the United States and Canada. Currently BATB has more than 30 percent of the global market for inner tubes, clearly positioning BATB as the world leader in the inner tube industry. Along with inner tubes, BATB produces other rubber products used in retreading applications as well as custom mixed rubber used in the manufacturing of tires.

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Motorsports & Racing

BATO’s legacy of motorsports accomplishments began more than nine decades ago when Harvey Firestone showcased his tires in the 1909 Indianapolis 300, the brand’s first documented race victory. In 1911, a Firestone-equipped driver won the first Indianapolis 500-Mile Race®.

Today, the tradition continues. Firestone brand racing tires have won more Indy 500 races than all other tire brands combined. Further, BATO’s tire brands have appeared in thousands of competitions around the globe, recording a remarkable variety of wins and honors.

Great drivers in Formula One, the IZOD IndyCar® Series, MotoGP and many other forms of racing have relied on tires provided by the global Bridgestone Group of companies to ensure drivers the consistency and durability they need to win.

BATO’s involvement with motorsports provides more than thrills. The motorsport community’s use of Firestone tires is a testament to the quality of the products the company produces. Through thousands of miles of experience on the race track, the company’s engineers have paved the way for better street tires. BATO adapts the technology developed and tested for racing tires to make higher-performing and longer-lasting consumer tires.

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BSCA is a wholly owned subsidiary of Bridgestone Americas, Inc. BSCA manufactures tires in Canada and markets tires and retread in Canada.

In Canada, Bridgestone, Firestone and associate brands are distributed and sold through BSCA. These products include passenger, light truck, medium truck, forestry, agricultural and small, medium and large off road tires. BSCA also wholesales retread. Product is sold by BSCA through its network of independent dealers and through its retail division GCR Tires & Service. BSCA operates a tire plant in Joliette, Quebec, Ontario. It is also engaged in the sale of building products in Canada through its division, Firestone Building Products Canada. BSCA employs approximately 1,550 employees.