Bridgestone Americas Portfolio - Businesses

For Vehicles

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Tires for Cars & Light Trucks

Bridgestone Tires

A global leader in tire technology and innovation, Bridgestone engineers performance-driven passenger and light truck tires for virtually every vehicle and application. Bridgestone tires are featured as original equipment on a wide range of models produced by the world’s premier automobile manufacturers. The brand offers several consumer replacement tire lines, which are specially designed to meet the needs of today’s drivers.

Firestone Tires

For more than 100 years, Firestone passenger and light truck tires have worked hard and delivered dependability. The brand is a preferred original equipment tire for many of today’s leading automakers and provides a wide breadth of replacement tire solutions.

Primewell

Primewell tires are sold exclusively in the U.S. at the Bridgestone network of company-owned retail stores, including Firestone Complete Auto Care, Tires Plus and Wheel Works.

USA
Fuzion

Bridgestone sells the Fuzion line of tires through its network of affiliated retailers. Designed with value and performance in mind, Fuzion tires are available in a range of sizes that fit sedans, minivans, crossover vehicles and SUVs.

USA

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Tires for Truck & Bus

Bridgestone Truck Tires

Whether carrying cargo or passengers, trucks and buses are the lifeblood of the world's economy. Bridgestone is continually developing new innovations in truck and bus tire technology.

Firestone Truck Tires

Firestone truck and bus tires come in an array of sizes for multiple applications and are covered by a network of Firestone dealers across North America.

Dayton Truck Tires

Dayton tires deliver the affordability and dependability today’s truckers rely on to keep them moving day-in and day-out.

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Tires for Agriculture

Firestone Agricultural Tires

Firestone agricultural equipment tires are designed to deliver a new level of performance in the operation and transportation of heavy farm equipment.

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Tires for Off The Road

Bridgestone Americas Off Road Tires

A comprehensive selection of Bridgestone radial and bias off the road (OTR) tires are designed for heavy duty applications such as construction, mining, aggregates and industrial operations.

USA
Firestone Off Road Tires

A comprehensive selection of Firestone radial and bias off the road (OTR) tires are designed for heavy duty applications such as construction, mining, aggregates and industrial operations.

Bridgestone Off-The-Road Solutions

Bridgestone Off-The-Road Solutions offer customers solutions ranging from application-specific tires and retreads to smart services and real-time on-site problem solving to bring more uptime, an emphasis on safety, lower costs and increased productivity.

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Motorcycle Tires

Bridgestone Motorcycle Tires

Bridgestone has established a name for itself by developing high-performance motorcycle tires for personal use and professional racing. Whether your journey is sport touring, city commuting, on-circuit racing or off-road trekking, Bridgestone motorcycle tires combine strength and performance to put you in harmony with your machine.

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Tires for Aircraft

Bridgestone Aircraft Tire*

Bridgestone aircraft tires work under extremely severe conditions, carrying the weight of an aircraft up to 569 metric tons while accelerating up to 245 mph at takeoff, in addition to enduring varied environmental stress when in flight and taxiing. With more than 70 years of experience and insistence on quality in aircraft tire manufacturing, Bridgestone ensures that its aircraft tires remain one of the most trusted brands in the aviation industry.

* This business or activity, although not a Bridgestone Americas subsidiary, is part of the Bridgestone Group and operates within the Americas.

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Tubes

Bridgestone Americas Tube Business

Based in Arkansas, Bridgestone Americas Tube Business (BATB) is committed to manufacturing quality synthetic and natural rubber inner tubes for both on and off-the-highway usage. BATB offers the most comprehensive product line in the industry ranging from forestry tubes to lawn and garden tubes.

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Retreads

Bandag Tire Solutions

For more than 50 years, Bandag retreads have built a solid reputation based on a commitment to quality, innovation and a focus on improving tire performance and the bottom line. It starts and ends with retreads that perform like new tires, at a fraction of the price.

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Air Springs

Firestone Air Springs

Firestone Industrial Products patented the first air spring, the Firestone Airide™ air spring, over 75 years ago. Today, the company manufactures and supplies air springs to the world’s largest automotive, truck, trailer and suspension manufacturers, as well as industrial manufacturing and the air springs aftermarket. Firestone also produces air springs for rail, passenger car, SUV, RV and light truck applications. Firestone air springs are designed to maximize safe load-carrying capacity, stability and overall ride quality.

Ride-Rite Air Helper Springs

Firestone Ride-Rite™ Air Helper Springs can be installed on most light trucks, motor homes, RVs and vans. They are installed between the vehicle frame and axle and provide variable load support through adjusting the air pressure. Ride-Rite springs keep a vehicle level, even when carrying an uneven load, providing improved ride, handling and braking.

Bridgestone Industrial Products America*

Bridgestone Industrial Products’ air springs are high quality and safe anti-vibration suspension systems for a wide range of railcar vehicle undercarriages, including high-speed and intercity trains, metros and trams.

* This business or activity, although not a Bridgestone Americas subsidiary, is part of the Bridgestone Group and operates within the Americas.

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Rubber Tracks

Firestone Rubber Tracks

Since 1932, when Harvey Firestone introduced the first rubber tire for the farm, Firestone has worked to build more productivity – more value – into every product. That’s why today, the company continues to innovate by offering rubber tracks with superb productivity on the farm and uncompromised toughness in the forest.

For Building & Industry

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Actuators & Isolators

Firestone Industrial Products

Firestone Industrial Products is the leading producer of sophisticated rubber and fabric products for technologically advanced actuation, isolation and pick-and-place solutions for a broad range of industrial and non-vehicular applications.

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Assembly Machine Bladders & Sleeves

Firestone Industrial Products

Firestone Industrial Products has been a leading manufacturer of tire assembly machine bladders, sleeves and accessories for over 40 years. Firestone’s broad product line, developed in cooperation with leading tire building machine manufacturers, includes a variety of standard and custom-produced bladders and sleeves to fit the tire design needs. Bladder uniformity and extended life of the part produce consistent tire uniformity and a lower cost per tire.

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Fiber & Textiles

Firestone Fibers & Textiles

Since 1935, Firestone Fibers & Textiles has been a leader in the development and manufacture of tire cord and industrial textile products. Many of the proprietary processes and unique manufacturing procedures developed by Firestone Fibers & Textiles contribute to the high quality fibers and fabrics used by leading companies throughout the U.S., Canada, Europe, Asia and South America.

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Natural Rubber

Firestone Natural Rubber Company

Firestone Natural Rubber Company traces its origins back to 1926 when Firestone first established a natural rubber production facility in Liberia. The company’s subsidiary, Firestone Liberia, Inc., operates a 118,000-acre farm that cultivates and processes natural rubber for tire manufacturing and produces sustainable wood products from old rubber trees. In addition to its agricultural operations and manufacturing facilities, Firestone Liberia operates its own hydroelectric power plant, a large school system and medical facilities for its 8,000 employees and their dependents.

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Polymers

Firestone Polymers

Firestone Polymers supplies synthetic rubber and technology to serve the rubber products and tire markets around the world. Manufacturers across the globe rely on Firestone for outstanding product quality, customer service and technical assistance.

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Roofing & Wall Systems

Firestone Building Products

As a leading global supplier of a comprehensive portfolio of products for commercial building performance solutions, Firestone Building Products takes the entire building envelope into consideration. Products include commercial roofing systems, roofing accessories, green roofing systems, daylighting systems, vegetative roofing systems, metal roofing systems and wall panels, insulation, cavity wall construction, pond liners and geomembranes, and stormwater management solutions.

GenFlex Roofing Systems

GenFlex Roofing Systems, an operating division of Firestone Building Products, provides high quality, single-ply roofing systems, insulation and accessories for the commercial building market. The history of the company includes some industry firsts with the product launches of the Peel & Stick™ roofing system and FlexWhite EPDM. GenFlex Roofing Systems offers a complete array of warranties.

USA
GenTite Roofing Systems

GenTite RRS, an operating division of Firestone Building Products, manufactures and supplies single-ply roofing materials, roofing accessories and insulation for both residential and commercial roofing projects. Available throughout the continental United States in the lumber and building material market, the products are designed for flat and low slope applications for small to mid-size projects.

USA

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Rubber Lining, Flashing & Membrane

Firestone Building Products

Firestone Building Products manufactures geomembrane systems for commercial applications and rubber lining systems for residential applications. Geomembrane systems include decorative commercial water features, as well as critical containment applications for agriculture, aquaculture, mining and other water containment. PondGard™ Rubber Liners are used for decorative water features like fountains and koi ponds to enhance residential landscaping. Firestone lining solutions are easy to install and built to last.

Sales, Service, & Fleet Management

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New & Replacement Tire Sales & Auto Care

Firestone Complete Auto Care

It’s no secret that Firestone Complete Auto Care is the best place to find Bridgestone and Firestone tires, but it’s also America’s largest auto service retailer. Since 1926, Firestone has delivered high quality automotive maintenance and repairs, including alignments, brakes, batteries, heating and cooling, diagnostics and oil changes. Today with over 1,700 neighborhood locations and 4,000 ASE certified technicians, Firestone Complete Auto Care helps keep cars running newer, longer.

USA
GCR

GCR Tires & Service prides itself on being genuine people with complete service capabilities customers can rely on. GCR Tires & Service offers tire solutions for trucking, construction, mining, agricultural and industrial segments to best meet customers’ needs.

Tires Plus Total Car Care

Since 1976, Tires Plus Total Car Care has been committed to everyday conveniences like premium name brands, low prices and fast, dependable service. Featuring a full line of Bridgestone and Firestone tires, plus automotive services ranging from alignments to brakes, batteries to oil changes, shocks and more, Tires Plus stores in neighborhoods across 20 states are the car care provider where your time and your dollar are guaranteed to be valued.

USA
Hibdon Tires Plus

With 27 stores throughout Oklahoma, Hibdon Tires Plus offers a full line of Bridgestone and Firestone tires, plus automotive services ranging from alignments to batteries, brakes to oil changes, shocks and more. Consistently voted the #1 tire store in Oklahoma, Hibdon Tires Plus has remained fully committed to quality, value and family driven service for more than five decades.

Wheel Works

California-based Wheel Works offers a full line of Bridgestone and Firestone tires and car care services from the tires up. Specializing in around-the-wheel services like alignments, brakes and suspension repair—plus the convenience of preventive maintenance like oil and fluid change—in one stop, Wheel Works gives drivers what they need to keep driving on.

Car Club Firestone

Car Club Firestone offers a large network of service centers providing exceptional auto care, an extraordinary replacement tire purchase experience and differentiated services to better meet drivers' needs.

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Truck Service & Repair

GCR

GCR Tires & Service prides itself on being genuine people with complete service capabilities customers can rely on with a full range of tires and solutions from brands you can trust, including 24/7 access to a nationwide network and service team. GCR Tires & Service offers tire solutions for trucking, construction, mining, agricultural and industrial segments to best meet customers’ needs.

Bridgestone Centros Camioneros (Bridgestone Truck Service Center)

Bridgestone Truck Service Centers provide drivers of freight and passenger service vehicles an experienced technical support team, a wide range of range of parts and products and premium preventative and corrective maintenance throughout Mexico.

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Fleet Management

Bridgestone Mileage Sales

Bridgestone Mileage Sales offers a range of cost-effective tires that provide quality performance for bus fleets to handle a variety of conditions while standing up to significant wear and tear. Aiming to give fleets increased fuel efficiency and greater tire durability, Bridgestone Mileage Sales provides a price per mile on precisely the right tire for charter or motor coach operations.

USA
Firestone Complete Fleet Care

Firestone Complete Fleet Care is the world’s largest network provider of maintenance, repair and tire needs for commercial vehicle fleets. With ASE-certified service access at over 4,500 locations in the US, including Firestone Complete Auto Care, Tires Plus, Wheel Works and the Bridgestone affiliated retailers network, Firestone Complete Fleet Care offers consistent pricing, consolidated centralized billing, nationwide warranties and state-of-the-art service equipment built to handle the diverse and sophisticated needs of today’s fleets.

USA

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Payment Solutions

Credit First National Association

Credit First National Association (CFNA) is a nationally chartered bank that offers private label credit cards at Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus, Wheel Works, independent and affiliated dealers, as well as non-automotive retailers. CFNA credit cards give more buying power to consumers and help drive sales and growth for retail businesses across the United States.

USA

Sports & Sponsorships

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Official Worldwide Olympic and Paralympic Partner

Official Worldwide Olympic and Paralympic Partner

Bridgestone proudly became a Worldwide Olympic Partner in 2014 and a Worldwide Paralympic Partner in 2018. The company has global rights to the Olympic and Paralympic Movements through to 2024, a period that includes the Olympic and Paralympic Games Tokyo 2020, Beijing 2022 and Paris 2024. Bridgestone activities related to its Worldwide Olympic and Paralympic Partnerships are guided by a global “Chase Your Dream” message, which intends to inspire people to overcome obstacles and persevere in pursuit of their goals. As a worldwide partner, Bridgestone has marketing rights that include its full range of tires, tire services and selected automotive vehicle services, self-propelled bicycles, seismic isolation bearings, and a variety of building and industrial products.

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Motorsports

Firestone Racing

The Firestone brand has participated in world-class motorsports events for more than a century, and racing has played an integral role in building and shaping Firestone into the time-tested, iconic brand it is today. Harvey Firestone, the brand’s founder and a pioneer of sports marketing, was one of the first to use racing as the ultimate proving ground for his tires. Ever since Ray Harroun’s Firestone-equipped Marmon Wasp won the inaugural Indianapolis 500® in 1911, Firestone has worked to constantly evolve and advance race tire technology. Overall, Firestone tires have carried the winner of the Indy 500 to victory circle 71 times – more than double all other tire manufacturers combined. Firestone has served as sole tire supplier of the NTT INDYCAR SERIES since 2000, and the brand’s on-track success translates to durable, dependable performance and uncompromising quality on the open road.

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NFL

Official Tire of the NFL

As the Official Tire of the National Football League (NFL) since 2007, Bridgestone engages football fans across a year-round, multi-channel activation that includes dynamic social and digital content, team partnerships, immersive fan and customer experiences at marquee events, and more. All Bridgestone sports partnership activities are designed to celebrate remarkable athletes who deliver “Clutch Performance” both on and off the field, similar to how Bridgestone tires are engineered to deliver trusted performance for drivers in the moments that matter most on the road.

USA

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NHL®

Official Tire of the NHL

As the Official Tire of the National Hockey League® (NHL) since 2008, Bridgestone engages hockey fans across North America through a year-round, multi-channel activation that includes dynamic social and digital content, team partnerships, immersive fan and customer experiences at marquee events, and more. The centerpiece of this partnership is the Bridgestone NHL Winter Classic®, the league’s marquee outdoor game played annually on New Year’s Day. All Bridgestone sports partnership activities are designed to celebrate remarkable athletes who deliver “Clutch Performance” both on and off the ice, similar to how Bridgestone tires are engineered to deliver trusted performance for drivers in the moments that matter most on the road.

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Golf

Official Tire of the PGA TOUR

As the Official Tire of the PGA TOUR since 2006, Bridgestone engages golf fans around the world through a year-round, multi-channel activation that includes dynamic social and digital content, immersive fan and customer experiences at marquee events, and more. The centerpiece event of this partnership is the Bridgestone SENIOR PLAYERS Championship, one of five majors on the PGA TOUR Champions that is played annually at iconic Firestone Country Club in Akron, Ohio. The event extends a tradition of professional golf in Northeast Ohio that dates back more than 65 years and has raised more than $30 million for local charities since 1984. All Bridgestone sports partnership activities are designed to celebrate remarkable athletes who deliver “Clutch Performance” both on and off the course, similar to how Bridgestone tires are engineered to deliver trusted performance for drivers in the moments that matter most on the road.

USA
Bridgestone Golf*

Bridgestone’s history of innovation in golf dates back to its first production of golf balls more than 80 years ago. Today, Bridgestone Golf is an industry leader that helps golfers of all skill levels understand and maximize their golf ball performance through superior distance, accuracy and feel. With U.S. operations in Covington, Georgia, Bridgestone Golf is trusted by some of the best professional players, including Tiger Woods, Bryson DeChambeau, Matt Kuchar, Fred Couples and Lexi Thompson, as well as passionate amateur golfers around the world.

* This business is not part of Bridgestone Americas, but it is subsidiary of Bridgestone Corporation that operates within the Americas.

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Soccer (Fútbol)

Official Tire of Copa Libertadores

Since 2012, Bridgestone Americas Tire Operations Latin America (BATO LA) has sponsored the Libertadores Cup, linking the company’s passion for performance to Latin America’s passion for football (soccer).

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Bridgestone Arena

Bridgestone Arena*

Located across the street from Bridgestone Tower in the heart of downtown Nashville, Tennessee, Bridgestone Arena is one of the North America’s most celebrated sports and entertainment venues. The arena opened in 1996 and annually hosts more than 1 million guests. It serves as home to the NHL’s Nashville Predators and a variety of marquee special events, including the Country Music Association (CMA) Awards, the Country Music Television (CMT) Awards, the SEC Men’s and Women’s Basketball Tournaments, and more. Bridgestone announced its naming rights agreement with the facility in 2010 and has since extended that partnership through at least 2030.

USA

* This facility is not part of Bridgestone Americas and operates independently from Bridgestone Corporation.

Research & Innovation

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Polymer Science

Bridgestone Americas Center for Research and Technology

The Bridgestone Americas Center for Research and Technology is a historic facility with state-of-the-art components with the reputation of being one of the world’s leading laboratories in the field of polymers. Some of the scientific discoveries made at The Center include the first "synthetic natural" polyisoprene rubber and polyphosphazene "semi-organic" elastomers.

Biorubber Process Research Center

The Bridgestone Biorubber Process Research Center is a 10-acre campus located in Mesa, Arizona. At the facility, Bridgestone is working to extract tire grade natural rubber from guayule, a woody shrub native to the southwestern U.S. and northern Mexico. The pilot project aims to diversify the world’s natural rubber supply and ultimately create a domestic natural rubber industry.

Firestone Polymers*

Utilizing pilot and full-scale facilities, Firestone Polymers develops and sells high technology solution elastomers specifically designed for use in tire, conveyor belt, plastic and other demanding rubber applications, continuing to leverage Firestone’s rich industry heritage to provide outstanding product quality and develop polymers for next generation applications.

USA

* This business or activity, although not a Bridgestone Americas subsidiary, is part of the Bridgestone Group and operates within the Americas.

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Product Research & Development

Bridgestone Americas Center for Research and Technology

Bridgestone Americas Center for Research and Technology is a historic facility with state-of-the-art components that serves as Bridgestone Americas’ epicenter of innovation in new polymers and the development of advanced materials technology for tires. The Center has a reputation of being one of the leading polymer science laboratories in the world and is the leader in functionalized solution styrene butadiene and polybutadiene synthetic rubbers that are used to improve the fuel efficiency of tires.

Firestone Building Products Global Technical Center

The Firestone Building Products Global Technical Center serves as a springboard for cutting-edge discoveries leading to the next generation of products for the commercial construction market. Research and development, compounding and prototyping, and advanced wind uplift testing are conducted in the state-of-the-art facility.

Firestone Industrial Products Global Technical Center

The Firestone Industrial Products Global Technical Center is a research and testing facility for the development of technologically advanced air springs. All Firestone product designs are put through a comprehensive, exhaustive series of lab tests. The company’s unique, proprietary equipment replicates the toughest road conditions in a controlled testing environment, resulting in a robust air springs product line with the flexibility to meet the most demanding specifications.

Firestone Farm Tire Test Center

The 400-plus-acre Firestone Farm Tire Test Center located in Columbiana, Ohio—a place where Harvey Firestone grew up as a fourth-generation farmer and where he would return and test the tractor tires he built—is the only research facility in the world fully dedicated to the testing of agricultural tires.

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Tire Testing & Safety

Teens Drive Smart

The Bridgestone Teens Drive Smart program is designed to equip young drivers with knowledge and skills to make smarter decisions behind the wheel. The program features a national driving experience tour that reaches thousands of new drivers each year and teaches techniques to help avoid accidents and eliminate distracted driving behaviors.

USA
Texas Proving Grounds

Located near Fort Stockton, Texas, the Bridgestone Americas Texas Proving Ground (TPG) is a center for tire testing and tire evaluation. Established in 1955, the facility spans more than 6,000 acres of flat land and includes a variety of test tracks and driving environments. At TPG, tires and vehicles can be pushed to their limits in real-life conditions.

TireSafety.com

TireSafety.com is an online destination for consumers seeking to learn more about proper tire maintenance and other driving safety behaviors. The website is maintained by Bridgestone Americas, Inc.

Piensa Antes de Conducir (Think Before You Drive)

Think Before You Drive is a global road safety initiative launched in 2005 to promote simple road safety tips to drivers. The campaign highlights quick actions that can save lives and identifies risk factors that can result in serious or fatal crashes.