IOC Encourages More TOP Sponsor Activation At Olympic Venues

The International Olympic Committee is encouraging its worldwide sponsors to develop more activations at Olympic venues in cooperation with global sport federations, bringing corporate branding closer to the field of play.

Timo Lumme, IOC managing director of television and marketing, emphasized there is no change to the IOC’s “clean venue” policy, which prohibits most corporate activity inside Olympic sports venues. But officials are hoping for sponsors to follow the lead of Bridgestone, which co-produced a golf education fan zone with the International Golf Federation at the Olympic Golf Course in Rio.

Read the full story on Sports Business Daily