Feb 26, 2016

Bridgestone Retail Operations TV interviews help drivers prep for El Niño

While driving conditions in Los Angeles are rarely impacted by typical winter weather, the city does experience extreme climate situations that affect roadways. Bridgestone Retail Operations (BSRO) recently helped drivers in Southern California get ready for the downpours brought on by El Niño. Two teammates, Jesus Garcia, Store Manager at the Gardena Firestone Complete Auto Care location, and Abilio Toledo, Hollywood Area Manager, shared tips on Spanish-language Univision and Telemundo broadcasts.

By discussing how to check tire treads – including the penny test – wiper blades and emergency kits, BSRO helped drivers prepare more effectively for El Niño, designated by the National Oceanic and Atmospheric Association as one of the three strongest since 1950. These opportunities to share valuable safety information with the Boss help position BSRO as the most trusted provider of automotive care in every community we serve.

Check out the segments on KVEA and on KMEX.