Corporate Social Responsibility

For the Bridgestone family of companies, Corporate Social Responsibility (CSR) is at the heart of everything we do.

Diversity, Equity & Inclusion

At Bridgestone Americas, we are building a team as diverse as the world we serve. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through the eyes of many. To do this, we are creating a workplace that fosters a culture of acceptance where you are Free to Be your true self because what we need is who you are, unchanged by the feeling that you might need to be a certain way to “fit in.” Being your true self is what matters in life – and that matters to us. 

We encourage this inclusiveness through teammate support, advocacy and education, and we expect accountability at all levels. 

That accountability extends to our supply chains and industry networks. We commit to operate with a supplier base that is representative of our teammates, consumers, retail customers and communities.  We expect our partners to understand that these values are not just to help our teammates thrive in the workplace, but because we want to be a part of a better humanity outside the workplace, as well.

READ THE 2021 DE&I REPORT Learn More

Our Way to Serve

Understanding that Serving Society with Superior Quality is our heritage and our mission, and embracing our responsibility to future generations as a global leader in our industries, Bridgestone and its teammates around the world employ innovation and technology to improve the way people move, live, work and play.

Mobility

Through innovative technology, we are committed to easier, safer, smoother and seamless mobility for our society and customers.

People

We are committed to utilizing our strengths and competencies to address health, safety and education issues in our communities.

Sustainability Report

Read about our recent environmental achievements and our goals for the future in the 2020-2021 Sustainability Report.

View Report

Environment

We are committed to continually working toward a sustainable society with integrity and in unity with our customers, partners and communities.

Mobility, People and Environment

The best companies not only perform for their stakeholders, but also contribute to a better world

Through innovative technology, Bridgestone is committed to providing easier, safer, smoother and more seamless mobility for its customers. Building on the enthusiasm of its employees to connect with people worldwide, the company is also focused on building safer and healthier communities, and improving access to education. With regard to the environment, Bridgestone continues to work toward a sustainable society by operating in harmony with nature, valuing natural resources, and reducing carbon dioxide emissions.

Compliance & Fair Competition

Ensure excellence through compliance and integrity

We build trust with all stakeholders by ensuring that ethical decision-making guides responsible business practices across our operations.

BCP & Risk Management

Prevent and mitigate operational risks

We anticipate, prevent, and mitigate risks, but when crises arise, we protect our people, property, and profits.

HUMAN RIGHTS & LABOR PRACTICES

Bridgestone will promote human rights, value diversity, and treat its employees with respect.

Bridgestone fosters an inclusive culture in which all its entities and locations adopt and apply ethical labor practices, build trust with our teammates, and model our respect for diversity and for fundamental human rights.

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Led by our motto “Safety First Always,” teammates are both encouraged and expected to engage in safety activities that contribute to reducing risk of injury to themselves as well as fellow teammates, customers and visitors.

William Holden, Director - Health, Safety & Industrial Hygiene, Bridgestone Americas, Inc.

Safety & Industrial Hygiene

We make safety a business value, first and always

Creating a safe work place for all is everyone’s responsibility. We aim with pride to achieve a perfect safety record.

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Procurement

Create value for society through sustainable procurement practices

Bridgestone is committed to creating value and continually working toward a sustainable society to realize long-term environmental, social and economic benefits. The company will incorporate the following into its entire supply chain:

1.Transparency
2. Compliance
3. QCD & Innovation
4. Sustainable Procurement Practices

Chris Lasko, Chief Quality Officer, Bridgestone Americas, Inc.

Collectively, our teammates integrate innovative thinking and continual improvement principles into all aspects of our business as we provide superior products , data-based solutions and services.

Chris Lasko, Chief Quality Officer, Bridgestone Americas, Inc.

Quality & Customer Value

Creating customer value and trust

To create a global framework in collaboration with all related Bridgestone entities and stakeholders to proactively identify, prioritize and address customer quality issues in keeping with the intentions of our founder to “Serve Society with Superior Quality.”