Value Natural Resources

Bridgestone focuses on taking care of the earth’s natural resources – reducing, reusing and recycling wherever possible. Looking at the entire lifecycle of a product or service ensures a healthy environment for current and future generations.

Sustainability at our Retail Stores

All Bridgestone company-owned retail stores recycle 100 percent of the spent tires they remove from vehicles. Last year, Firestone Complete Auto Care, Tires Plus and Wheelworks locations nationwide recovered more than 10 million tires, saving these tires from landfills by ensuring they are put to good use as something valuable. Valuable uses for scrap tires include being used as material in rubberized asphalt, in construction materials, and as tire-derived fuel for valuable energy, among other uses. All company-owned stores accept and recycle do-it-yourself used oil and automotive batteries.

Reducing our footprint through retreading

Bridgestone's Bandag business manufactures retreaded tires for the commercial truck and bus tire industry. Retreading prolongs a tire’s lifespan and helps to reduce the number of scrap tires per year. In 50 years of operation, the Bandag retreading process has saved four billion gallons of oil.

Sustainability at our Manufacturing Facilities

Bridgestone Americas has a goal of reaching zero waste to landfill across all of its facilities. Three of the company’s tire manufacturing facilities in Aiken, S.C., Wilson, N.C. and LaVergne, Tennessee have achieved zero waste to landfill. And in January 2014, the Wilson tire plant achieved Underwriters Laboratories’ (UL®) claim validation for zero waste to landfill. Zero waste to landfill is the highest claim validation UL® gives for landfill waste diversion. The Bridgestone Wilson plant is the first facility of any kind to receive this prestigious designation. The plant also received ISO 50001 certification for superior energy performance.

The Bridgestone Americas Technical Center in Akron, Ohio, achieved zero waste to landfill in May 2014 and the Bridgestone Americas Center for Research & Technology, also located in Akron, implemented a glass recycling program for its laboratory reactor bottles in 2013, diverting 11 tons of waste from landfills.