Chief Strategy Officer,
Bridgestone West Retail
Craig Schneider is Chief Strategy Officer for Bridgestone West and Group President of Bridgestone West Retail. In this role, Schneider oversees Retail equity and franchise operations across BSAM and BSEMEA. He also has dotted-line reporting from all West Function roles directly supporting Retail.
Schneider concurrently serves as Chief Strategy Officer, Bridgestone Americas and Group President, Service & Solution Networks, a role he has held since 2021. In this role, he is responsible for supporting the evolution of our business from a tire company to an advanced solutions and sustainable mobility company through the strategies outlined in the company’s Mid-Long Term Business Plan, including reshaping the portfolio and partnership development.
Previously, Schneider served as President, Enterprise Strategy, Corporate Development and Diversified Products, Bridgestone Americas beginning in March 2020. In this role, Schneider had responsibility for Enterprise Strategy, Portfolio & Analytics, Mergers & Acquisitions, and Strategic Initiatives. He was responsible for delivering ideas and initiatives that align with the company’s strategic priorities and to facilitate investment of resources in high growth areas.
Schneider joined Bridgestone in 2017 as President of Firestone Industrial Products. He was soon elevated to President, Diversified Products for Bridgestone Americas in April 2018, overseeing both the Firestone Industrial Products and Firestone Building Products businesses.
Prior to joining Bridgestone, Schneider was Senior Vice President of Retail Sales for Shell Oil Products, where he was responsible for leading operations of recognizable brands and products such as Pennzoil, Quaker State, and Shell Rotella. He also held senior leadership roles across several divisions of Shell Oil Products, including Vice President of the Pennzoil Quaker State Company and Vice President of Marketing for 15,000 retail sites in the U.S. and Canada.
Schneider graduated from Texas A&M University with a bachelor’s degree in civil engineering. He earned his MBA from the Jones School of Business at Rice University where he was awarded the Jones Scholar.