NASHVILLE, Tenn. (June 16, 2026) – Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, today announced nearly 59,000 trees will be planted in communities nationwide as a result of the company’s fourth annual “Download the App, Plant a Tree” campaign. Since 2023, the initiative has planted more than 244,000 trees by encouraging customers of Firestone Complete Auto Care and Tires Plus to help the tire & automotive service locations reduce paper waste.
Between Earth Day (April 22) and the conclusion of Bridgestone’s Sustainable Business Week (May 12), BSRO partnered with The Nature Conservancy to plant a tree for every new My Firestone and Tires Plus app download. This year’s campaign generated close to 59,000 app downloads, resulting in the donation and planting of almost 59,000 tree seedlings.
“We are proud to see this campaign continue to grow and support Bridgestone’s long-term sustainability goals,” said Marko Ibrahim, president, BSRO. “By helping expand green space in communities across the country, our stores are demonstrating what it means to live out our Promise to Care.”
Since the start of Bridgestone’s “Download the App, Plant a Tree” campaign, the company has donated nearly 244,000 tree seedlings as part of a 3,600-acre conservation project. Bridgestone has partnered with The Nature Conservancy for two years in a row to help reforest flood prone areas in the Mississippi Delta region, protecting at-risk farmland. Additionally, Bridgestone donated over 5,700 acres of land to The Nature Conservancy in Tennessee in 2018, the largest land donation in the chapter’s history.
The My Firestone and Tires Plus apps serve as “digital glove boxes” and allow customers to book appointments, manage their vehicle service history, and explore offers through the convenience of their mobile devices. Encouraging app downloads aims to significantly reduce paper use at the company’s 2,200 retail locations through a transition to digital processes. In addition to the campaign, BSRO’s sustainability initiatives include the expansion of maintenance services and charging resources for electric vehicles and the recycling of nearly every product and byproduct used at stores.
The “Download the App, Plant a Tree” campaign supports the Bridgestone E8 Commitment, which established eight values to solidify the company’s commitment to a more sustainable future. The campaign is an example of the company’s commitment to “Energy,” “Ecology” and “Efficiency.”
For more Bridgestone company news visit BridgestoneAmericas.com.
