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Bridgestone Americas Press Center

June 4, 2018 SÃO PAULO

Bridgestone Carries Out Environmental Education Project in Schools in São Paulo, Bahia and Santa Catarina

Company promotes workshops to educators and students, and delivers recreation areas developed with unserviceable tires to public educational institutions

Children playing at Bridgestone Environmental Education Project in Brazil

Bridgestone, the world’s number one tyre and rubber company, started the Ressignificar educational project on June 4, focusing on environment and sustainability. The initiative, which runs until July 6, is carried out in partnership with NTICS Projetos and includes public schools in Santo André (SP), Campinas (SP), São Pedro (SP), Camaçari (BA) and Mafra (SC), reaching over 1,500 students.

The proposal of Ressignificar is part of the global commitment to social responsibility of Bridgestone, "Our Way to Serve", which relies on three priority areas: people, mobility and environment. "This project is another way to reinforce our commitment to the communities in which we operate", said Fabio Fossen, president of Bridgestone Brazil. "Helping to build safer and healthier communities, and making education more accessible and inclusive is a commitment we have," Fossen says.

Each school included in the Ressignificar project will receive a recreation area called "Activities and Skills", developed with unserviceable tires. Teachers and students from the schools participating in the project will receive didactic material and will attend workshops on environment and sustainability, being encouraged to work on this topic in an interdisciplinary way in the classroom throughout the year.

"We propose a circuit of activities that promote the reflection and sensitization of participants in the context of their local realities, seeking to influence people and children to take the role of citizens focused on sustainability." says Ana Carolina Xavier, project director of NTICS Projetos.

Complementing the initiative actions, volunteers will be trained in each of the schools to be the maintainers of the "Activities and Skills" space.

About Bridgestone do Brasil (BSBR):

Bridgestone do Brasil is a subsidiary of Bridgestone Americas Tire Operations Latin America (BATO LA), which in turn is a subsidiary of Bridgestone Americas, Inc., (BSAM) based in Nashville, Tennessee. BSBR has two tire plants in Santo André (SP) and Camaçari (BA), and two tread plants in Campinas (SP) and Mafra (SC). The company owns the Bridgestone and Firestone brands of tires for passenger vehicles, pick-ups, trucks and buses, tractors and off-road, and industrial vehicles, and Bandag for treads. The company serves the Brazilian replacement, which covers the whole network of resellers, and original equipment, formed by the vehicle assembler industries, in addition to exporting to South and Central Americas, the Caribbean, Mexico and the United States.

Access the digital platforms of Consumption (passenger cars or pick-up trucks) on the websites and and Commercial (trucks and buses, off-road, agricultural and industrial) at the addresses and

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