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A key component of Bridgestone’s E8 Commitment is the Bridgestone Tires4ward program.

The Bridgestone Tires4ward program assists with sending tires collected as part of organized public lands, rivers, streams and lakes clean-up events across the country to beneficial end use. For every end of life tire collected, an end of life tire is sent to beneficial end use. Citizens planning and/or participating in a community clean-up event may request Bridgestone’s help with collecting the tires found as part of that effort by completing the form below. Once the form is completed, Bridgestone will contact the clean-up project coordinator directly to coordinate the logistics of tire drop-off at a local Bridgestone retail store and/or on-site tire removal, a determination made based on the number of tires expected to be collected during an event. A Bridgestone Tires4ward representative will facilitate all coordination efforts. Logistics can be a challenge at some remote sites, but we will work to offer our full support of all organized community clean-up events.

Since the Tires4ward program launched in 2012, Bridgestone has supported more than 830 community clean-up events and sent more than 235,000 tires related to those cleanups nationwide to a beneficial next use. Bridgestone is continually working to change the landscape of the tire and automotive industry through the diversion of tires from the environment and landfills.

Beneficial next uses for end-of-life tires include use as material in rubberized asphalt, construction materials, landscaping mulch and as tire-derived fuel for energy. End-of-life tires also are molded into consumer products like floor mats, roof mats, stone paving, and even as a component in new tires, such as Bridgestone’s leading Ecopia line of fuel-efficient tires.

Bridgestone remains highly committed to practicing environmental sustainability at the local level. We’ve fostered many successful community and environmental non-profit sponsorships over the past several decades, but Tires4ward was the first program Bridgestone created to help achieve the long-term vision of providing social and customer value as a sustainable solutions company. With the Tires4ward community clean-up program, Bridgestone is able to support more volunteer organizations and aid more communities in the proper next use of tires collected in organized clean-up events of rivers and waterways.

In 2012, as part of the Tires4ward program, Bridgestone formed a partnership with the River Network a national organization of more than 8,000 state, regional and local grassroots groups whose primary mission is protecting our nation’s lakes, streams, and rivers. The River Network plays an important role in educating citizens about the importance of proper tire removal and encourages the recycling of tires pulled from the environment in community clean-up events.

Through the Tires4ward program and our continued partnership with the River Network, Bridgestone has supported hundreds of community clean-up events and ensured the proper end use of tens of thousands of tires removed from nature.

Tires4ward FAQs

What is a spent tire? 

A spent tire is any tire that has reached the end of its useful life and been taken out of use.

What types of events is Tires4ward designed to support? 

The Bridgestone Tires4ward program supports citizens participating in any organized clean-up of rivers and waterways.

What kind of tires can be recycled? Can they have rims? 

Bridgestone accepts passenger car tires, light truck tires and commercial truck and bus tires. The commercial truck and bus tires cannot have rims attached to them.

Do tires need to be cleaned before Bridgestone will take them?

Yes. Tires should be cleaned and free of any soil or debris. Many groups partner with their local fire department to come out and spray off the tires.

Are you only recovering Bridgestone/Firestone brand tires?

No. We will accept any brand of tires. We want to make our communities a cleaner place to move, live, work, and play.


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