NASHVILLE, Tenn. (March 13, 2026) – Bridgestone Corporation (Bridgestone) today announced its motorsports activity plans for 2026. The company will continue to support a wide range of motorsports both in Japan and abroad, from top-tier races to grassroots race events for amateur drivers. The Bridgestone “POTENZA” brand will be at the forefront of four-wheel racing, while the “BATTLAX” brand will power two-wheel competitions. Guided by the fundamental principle that “Tires carry life,” Bridgestone places the safety and peace of mind of all competitors first, delivering tires developed and refined at the track, and contributing to the advancement of motorsports culture. Bridgestone leverages motorsports as a “Mobile Laboratory.” The technologies honed through the relentless pursuit of victory on the racetrack are directly applied to the evolution of consumer-grade and commercial tires, strengthening the Bridgestone brand and delivering new value to its customers.
In top-tier racing, Bridgestone supplies tires under both the “Bridgestone” and “Firestone” brands. The company’s “Bridgestone” tires power Japan’s premier four-wheel racing series, SUPER GT, where teams equipped with Bridgestone Potenza tires have achieved an unprecedented fifth overall series championship in both the GT500 and GT300 classes. On two wheels, Bridgestone BATTLAX-equipped teams have captured the series championship for the fifth consecutive year—and sixth time overall—in the world’s most prestigious endurance motorcycle race, the FIM1 Endurance World Championship (EWC). Meanwhile, the “Firestone” brand, with its 125-year legacy, remains the exclusive tire supplier for the iconic NTT INDYCAR® SERIES2, including the legendary INDY500, supporting the heritage of another exciting motorsport.
Motorsports is the “origin” of Bridgestone as a tire manufacturer, and the “Challenge to the Extreme.” We are driven by our “Passion to Turn the World®”—a message that expresses the commitment to enjoying racing, striving for victory, pushing the limits, and supporting a sustainable mobility society together with the company’s teammates and partners. Under this message, Bridgestone will continue to demonstrate the spirit of challenging itself to new extremes through sustainable global motorsports activities, building trust and empathy with all those who share that passion.
Through our sustainable global motorsports activities, Bridgestone remains committed to its “Bridgestone E8 Commitment”4, specifically to “Emotion: Supporting exciting and moving mobility experiences.” Now and always, the company will continue to pour boundless passion into motorsports.
