CLEVELAND, OH (February 1, 2023) ― Credit First National Association (CFNA), a limited purpose, nationally chartered credit card bank, has entered into a long-term brand agreement with Mastercard® as the exclusive payments network for its new Bridgestone Private Label and Co-Branded credit cards. This alliance will enable CFNA to begin issuing its new Private Label and Co-Branded credit cards on the Mastercard Network in March 2023.
CFNA is positioning itself to deliver new financing products and market-leading services that meet the mobility needs of today’s consumers, including the ability to issue a consumer co-branded general purpose credit card, as part of its strategic focus to enhance its already powerful payment solutions. CFNA’s payment solutions serve 4.6 million cardholders and can be found in more than 8,000 retail locations nationwide.
The new CFNA products and services, including promotional financing, digital capabilities, and a robust rewards program with up to 4% back in rewards on purchases is set to appeal to a multi-generational audience, provide innovative frictionless customer experiences, and drive higher traffic volume to Firestone Complete Auto Care, Tires Plus, and Wheel Works locations, which are all Bridgestone Americas service providers.
CFNA’s alliance with Mastercard means its Bridgestone Private Label and Co-Branded credit cardholders will experience the security and convenience of Mastercard’s network with every transaction. Additionally, Co-Branded credit cardholders will be able to enjoy additional rewards and perks including complimentary 24/7 airport concierge service, detection and protection against identity theft, access to Mastercard Priceless® Experiences, and more.
CFNA and Mastercard share a common goal of delivering great value to customers and an exceptional cardholder experience. “The future of CFNA as a healthy, growing business depends on our ability to captivate the attention of today’s consumer,” says CFNA President Brian Zempel. “A basic credit product just isn’t enough anymore. Today’s consumers are sophisticated and particular about why they shop, where they shop, and how they finance purchases. CFNA is excited to work with Mastercard to offer innovative, customer-first payment solutions that earn our customers’ loyalty for life.”
“We’re excited to partner with CFNA and bring the power and security of our network to its cardholders nationwide for a one-of-a kind payments experience on and off the road,” said John Levitsky, Executive Vice President, North America at Mastercard. “Together, we look forward to delivering industry-leading benefits and payment innovation to CFNA cardholders that add more value to their everyday lives as they navigate their daily and business automotive needs.”
More details will be provided to existing cardholders in the coming months regarding the transition to the new card program in March 2023.