Jul 20 , 2021 Nashville, Tenn.

Bridgestone Partners with Lamborghini to Develop Custom Potenza Race Tire for Huracán STO Supercar

Bridgestone Potenza Race Tire Front

  • Custom-engineered Bridgestone Potenza Race semi-slick tires have been designed to maximize the performance of the Lamborghini Huracán STO on and off the track.
  • Tailor-made Bridgestone Potenza Race tires deliver excellent dry grip, outstanding lap times and long-lasting on-track performance.
  • Together with its custom-developed Potenza Sport fitment for the super sports car, Bridgestone is the sole tire supplier for Lamborghini’s Huracán STO.

Bridgestone has been selected as the exclusive tire supplier for the new Lamborghini Huracán STO, the luxury Italian manufacturer’s road-homologated super sports car. In addition to custom designed Bridgestone Potenza Sport tires, the Lamborghini Huracán STO can now also be fitted with custom Bridgestone Potenza Race semi-slick tires. These tailor-made Potenza Race tires offer excellent dry grip for outstanding lap times and reliable cornering, braking and handling on and off the track.

True high-performance

Custom-developed Bridgestone Potenza Race tires have been designed to enhance the incredible capabilities of the Lamborghini Huracán STO and let drivers experience true high-performance. Building on Bridgestone’s long heritage in Formula One racing and high-performance vehicles, the premium Potenza Race semi-slick tire has been customized for the first time for the Lamborghini Huracán STO.  As such, the tire’s tread is lined with the colors of Italy’s il Tricolore – a nod to the fact that both the tire and vehicle have been designed in Italy – and features Lamborghini’s distinctive markings.

The custom Bridgestone Potenza Race tire promises excellent dry grip, thanks to an optimized tread compound, pattern, and sporty tire profile, which increases grip and handling in dry conditions. The tire also boasts long-lasting on-track performance and outstanding lap time ability – a result of maximized contact area and even pressure distribution, which enhances braking and cornering. And with a carcass design that enables high-performance on normal roads, the tire is engineered for both the road and track.

Development of the Bridgestone Potenza Race tire relied heavily on the company’s ground-breaking virtual tire modeling and simulation technologies, which enable a digital twin of a tire to be developed and tested. In this project, virtual design and simulation enabled Bridgestone and Lamborghini to find the Huracán STO’s optimal match to maximize the tire’s contact area and distribute pressure evenly under the most severe cornering, braking and traction conditions.

The use of this technology ensured that the Huracán STO’s tire development period was reduced1 while offering increased flexibility. The virtual environment enables many more variants of a given tire to be tested, thanks to the extreme speed of modifying the digital twin of the tire and immediately submitting it to a subjective test on the driving simulator, to ultimately cut the vehicle’s time to market. The use of virtual technologies also ensures that the chosen tire is the ideal fitment, as many alternatives have been assessed during development, and it helps to deliver various environmental benefits: both natural resource use and exhaust emissions are cut as fewer prototype tires are required to be built and physical testing is reduced.2

Exclusive tire supplier

Developed and manufactured in Europe, custom-engineered Bridgestone Potenza Race tires are now available as an optional fitment on Lamborghini’s Huracán STO. Alternatively, the Lamborghini Huracán STO is also available with custom Bridgestone Potenza Sport tires to maximize the supercar’s incredible performance on the road.

“It’s brilliant to collaborate once again with Lamborghini, especially as sole tire supplier for the incredible Huracán STO,” said Steven De Bock, vice president, consumer replacement and original equipment at Bridgestone EMIA. “We already proudly launched our custom Potenza Sport tires for the vehicle, and now we’re excited to provide Potenza Race tires specifically for track-goers and high-performance enthusiasts. Both tires maximize the vehicle’s impressive capabilities in different ways and I’m proud to speak for a team who are able to provide this level of detail and coverage to Lamborghini customers.”

“We are pleased to have selected Bridgestone again to develop two tires specifically for the Huracán STO: first Potenza Sport and now Potenza Race,” said Maurizio Reggiani, chief technical officer of Automobili Lamborghini. “These two custom Bridgestone options synchronize perfectly with the Huracán STO’s innate dynamic capabilities, providing drivers with a tire that responds effortlessly in a variety of performance settings, and maximizing our super sports car’s capabilities on both road and track.”

*1 Bridgestone’s virtual tire development can cut product development time and outdoor and fleet tire tests by up to 50 percent.

*2 Around 200 tires are saved for every single project Bridgestone’s virtual tire development is used in, leading to a savings of around 60 percent on raw materials and CO2 emissions during the tire development phase.



It’s brilliant to collaborate once again with Lamborghini, especially as sole tire supplier for the incredible Huracán STO. We already proudly launched our custom Potenza Sport tires for the vehicle, and now we’re excited to provide Potenza Race tires specifically for track-goers and high-performance enthusiasts. Both tires maximize the vehicle’s impressive capabilities in different ways and I’m proud to speak for a team who are able to provide this level of detail and coverage to Lamborghini customers.
Steven De Bock
VP Consumer Replacement and OE at Bridgestone EMIA

About Bridgestone EMIA:

Bridgestone in Europe, Russia, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. In addition to its premium tire products, BSEMIA offers a growing portfolio of tire-centric and mobility solutions and serves its customers in an extensive retail network with thousands of touchpoints. For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and www.bridgestonenewsroom.eu. Follow us on Facebook, Instagram, YouTube and LinkedIn.

About Bridgestone Americas, Inc.:

Nashville, Tennessee-based Bridgestone Americas, Inc. is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. Bridgestone Americas develops, manufactures, and markets a diverse portfolio of original equipment and replacement tires, tire-centric solutions, mobility solutions, and other rubber-associated and diversified products that deliver social value and customer value. Guided by its global corporate social responsibility commitment, Our Way to Serve, Bridgestone is dedicated to shaping a sustainable future of mobility and improving the way people move, live, work and play.