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Bridgestone Americas Press Center

July 15, 2019 São Paulo

Firestone Launches the Project "O Som das Estradas"

The web series will be broadcast on the digital channel 'Le Tour Du Monde' and will travel through Brazil capturing images and sounds to inspire the composition of new songs

Bridgestone brazil o som das estradas firestone

Firestone, brand owned by Bridgestone, in partnership with the digital channel "Le Tour Du Monde", created by the couple Lucas Mayer and Iris Fuzaro, has just launched the web series "O Som das Estradas" (The Sound of the Roads). The project will follow the couple in a musical adventure through the five regions of Brazil, where they will learn more about the culture of these places to compose a special song for each one of them.

Le Tour Du Monde was created by the videographer Iris Fuzaro and music producer Lucas Mayer. The duo changed the conventional routine to travel the world searching for the essence of each place turning those experiences into songs.

To help the duo explore the Country roads, the Le Tour Du Monde car will be equipped with the new Firestone Destination LE2 and Destination H/T tires, which will provide them a smooth ride, comfort and safety, as well as excellent performance and drivability, so that new stories can be experienced along this journey.

"This new project will enable the company to present its main attributes through an emotional experience between brand and public", says Oduvaldo Viana, Director of Marketing of Bridgestone. "We want to be closer to consumers, providing relevant content and reinforcing our products’ benefits ", says Viana.

The project, launched on July 12, will have its content released on Firestone’s social media and the channel. The five episodes of the series will be aired until December. At the end of the trip, the audience will also be able to check out all the songs created during the journey on the couple's main digital streaming platforms.

Official channels to follow the project “O Som das Estradas”:

“Le Tour Du Monde” Channel:

About Bridgestone do Brasil (BSBR)

Headquartered in Tokyo (Japan), Bridgestone is the world's largest tire and rubber company (according to a survey conducted by Tire Business - Global Tire Company Rankings, based on tire sales in 2016). In addition to tires for use in a wide variety of applications, Bridgestone also operates in the segments of pneumatic springs; chemical products for civil construction applications such as waterproofing materials; industrial rubber; and sporting goods, among others. Its products are sold in more than 150 countries around the world.

Bridgestone do Brasil is a subsidiary of Bridgestone Americas Tire Operations Latin America (BATO LA), which in turn is a subsidiary of Bridgestone Americas, Inc., (BSAM) based in Nashville, Tennessee. BSBR has two tire plants in Santo André (SP) and Camaçari (BA), and two tread plants in Campinas (SP) and Mafra (SC). The company owns the Bridgestone and Firestone brands of tires for passenger vehicles, pick-ups, trucks and buses, tractors and off-road, and industrial vehicles, and Bandag for treads. The company serves the Brazilian replacement, which covers the whole network of resellers, and original equipment, formed by the vehicle assembler industries, in addition to exporting to South and Central Americas, the Caribbean, Mexico and the United States.

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