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Bridgestone Americas Press Center

April 2, 2019 São Paulo

Firestone Launches New Sizes for the CV5000 Line for the Cargo and Passenger Commercial Vehicles Segment

Seven new sizes that provide better braking performance, longer durability and economy to the users will be launched

Firestone, a brand owned by Bridgestone, the world’s largest tyre and rubber company, expands its CV5000 line with seven new sizes, five already launched earlier this year and two scheduled to hit the market in May. Developed for commercial passenger and cargo vehicles, the model conjoins the tradition and reliability of the Firestone brand, coupled with large braking capacity and economy to users as a result of its excellent durability.

The Firestone CV5000 line combines rugged, innovative design with strength and durability. The model was developed with the rotund shoulder shape to achieve a higher level of maneuverability and precision, and also has a central block design connected to the reinforced shoulder, which in addition to contributing to the durability, increase wear resistance.

"Firestone is one of the most trusted brands in the world. That's why we constantly work on quality products, "said Oduvaldo Viana, Bridgestone's Marketing Director. "The CV5000 has a robust and innovative design and is the right choice between cost-benefit, durability, control and comfort and also counts on the applied technology in its tread that promotes an even and quiet wearability until the end of its useful life, "explains Viana.

The new CV5000 sizes that were launched earlier this year are: 205/75R16C, 205/70R15C, 225/75R16C, 195/70R15C and 195/75R16C. The sizes that will be available in the market in May are: 225/70R15C and 225/65R16C.

About Bridgestone do Brasil (BSBR)

Headquartered in Tokyo (Japan), Bridgestone is the world's largest tire and rubber company (according to a survey conducted by Tire Business - Global Tire Company Rankings, based on tire sales in 2016). In addition to tires for use in a wide variety of applications, Bridgestone also operates in the segments of pneumatic springs; chemical products for civil construction applications such as waterproofing materials; industrial rubber; and sporting goods, among others. Its products are sold in more than 150 countries around the world.

Bridgestone do Brasil is a subsidiary of Bridgestone Americas Tire Operations Latin America (BATO LA), which in turn is a subsidiary of Bridgestone Americas, Inc., (BSAM) based in Nashville, Tennessee. BSBR has two tire plants in Santo André (SP) and Camaçari (BA), and two tread plants in Campinas (SP) and Mafra (SC). The company owns the Bridgestone and Firestone brands of tires for passenger vehicles, pick-ups, trucks and buses, tractors and off-road, and industrial vehicles, and Bandag for treads. The company serves the Brazilian replacement, which covers the whole network of resellers, and original equipment, formed by the vehicle assembler industries, in addition to exporting to South and Central Americas, the Caribbean, Mexico and the United States.

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