Nov 5, 2019 Nashville, Tenn.

Firestone Industrial Products Names New Director of Engineering

Zouhair Lazreq to lead global engineering of innovative products and solutions

Firestone Industrial Products Company, LLC (FSIP) today announced that Zouhair Lazreq has joined the company as director of engineering.

As director of engineering, Lazreq will direct FSIP engineering at a global level for all products and services. Specifically, he will oversee product development by leading the global product team to ideate advanced solutions for target geographies, which will help drive company growth in key markets.

“Engineering is at the heart of everything we do at FSIP, from the initial development of our products to the everyday solutions they provide to our customers around the globe,” said Emily Poladian, president, FSIP. “Zouhair will play an integral role in leading FSIP to continue to provide our customers with innovative technology designed to eliminate vibration in global transportation.”

Lazreq brings years of product engineering experience to his new role. He joins FSIP from Dana Incorporated, where he most recently served as director of engineering and technical fellow. Prior to that, he gained experience as lead engineer in noise, vibration and harshness (NVH) for Ford Motor Company and senior project engineer with Roush Industries. Lazreq earned a Bachelor of Science in physics from Jamiât Mohammed Al-Khâmiss Rabat in Morocco; a Master of Science in mechanical engineering and a Ph.D. in mechanical engineering, acoustics and vibration from Université de Technologie de Compiègne in France; and a master’s degree in engineering management from Wayne State University.

FSIP is part of Bridgestone, the world’s largest tire and rubber company, and benefits from its automotive expertise and research and development efforts. For more information, visit the FSIP website.