Nov 21, 2019 São Paulo
Bridgestone to Award the Best Player of the CONMEBOL LIBERTADORES 2019 Tournament with an Exclusive Gold and Diamond Ring
Bridgestone, the world’s largest tire and rubber company, has prepared something special for the final match of the CONMEBOL Libertadores 2019 tournament, which will take place on November 23 in the city of Lima, Peru. The company will celebrate the performance in the competition by awarding the best player of the tournament with a unique and exclusive ring. The winner will be voted by the fans, influential journalists and the CONMEBOL.
Designed to immortalize the player with the best performance during the tournament, the ring is made of 18-karat yellow gold, with 44 white diamonds arranged on the top, forming the image of the Libertadores cup. An impressive display of precision, each piece was inserted only millimeters apart for an exact fit within the yellow gold contour of the logo.
Also highlighted in yellow gold are the words, "BEST OF THE TOURNAMENT", and "CONMEBOL LIBERTADORES", in addition to the year and location of the match. Around the representation of the cup, there are 68 black diamonds and, surrounding the upper portion, another 16 Princess-cut diamonds. Completing the impressive masterpiece, the ring also has the Bridgestone and CONMEBOL logos on its sides.
"To be recognized as the best of the tournament is something extraordinary, and we want to honor this with an equally amazing and unique ring," declared Oduvaldo Viana, Marketing Director of Bridgestone. “This recognition is unprecedented in soccer, and Bridgestone could not have wished for a better platform than the most important soccer tournament in Latin America," explains Viana.
Bridgestone has created a special digital marketing campaign to present the ring, including three teasers showing the process of creating the masterpiece, to the production and the moment when the ring is revealed. The new campaign will be shown on the company’s social media platforms and on the FOX Sports Channel.
The awarding of the best of the tournament ring will be the first award ceremony to be held after the grand final. To choose the winner, Bridgestone pre-selected the players, and the fans will be able to vote on their favorite players directly on www.fanbridgestone.com. Voting began on November 20 and will remain open until the end of the match on November 23.