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Bridgestone Americas Press Center

August 9, 2018 SÃO PAULO

Firestone Launches New Tire With Improved Mileage Performance and Grade “A” Traction for Wet Terrains for the Highway Transport Sector

The FS440 Model is the perfect choice for trucks and buses that travel the most diverse types of paved roads

Firestone FS440 tire

Bridgestone, the world's largest tire manufacturer and owner of the brand Firestone, launches the radial tire FS440, its main product for the highway transport segment. The new model presents mileage performance improved by 20% in comparison with its predecessor, the FS400. In addition, it received “Grade A” in the Brazilian Program of Labeling (PBE) for its adherence to wet terrain.

“Improved mileage performance without compromising the driver’s comfort and safety. That was our main focus while developing the FS440,” commented Oduvaldo Viana, Marketing Director of Bridgestone Brazil. “We applied all our knowledge, innovation and technology to develop the best tire in its category,” explains Viana.

The FS440 is a tubeless radial tire designed for use in directional, floating and moderate traction axles trucks and buses that travel short, medium and long distances on paved highways.

With a greater tread depth to improve mileage performance, the FS440 has rounded shoulders, which increase resistance to side drag, preventing the premature detachment of the tread area. Supplementing the characteristics of the product, the new launch also comes with ejectors in the central grooves, which help decrease stones retention and Groove Fence, a technology that enables noise reduction.

Both rounded shoulders and ejectors allow for a greater rate of tire retreading, which helps cost management efficiency by truck and bus drivers and owners, since tires represent a considerable cost. “The retread industry is increasingly consolidated in Brazil, since it is something that can help in cost reduction. Retreading allows for the safe reuse of tires by adding a new tread area (the part that comes into contact with the ground) to it. Thus, it can reduce tire mileage costs and bring benefits to suppliers, consumers and the environment,” concludes Viana.

 In the safety issue, the great highlight of this model is its excellent grip on wet surfaces. The FS440 received a “Grade A” in the  275/80 R22.5 measurements, according to the criteria established by Inmetro for the Brazilian Program of Labeling (PBE).

About Bridgestone do Brasil (BSBR):

Headquartered in Tokyo (Japan), Bridgestone is the world's largest tire and rubber company (according to a survey conducted by Tire Business - Global Tire Company Rankings, based on tire sales in 2016). In addition to tires for use in a wide variety of applications, Bridgestone also operates in the segments of pneumatic springs; chemical products for civil construction applications such as waterproofing materials; industrial rubber; and sporting goods, among others. Its products are sold in more than 150 countries around the world.

Bridgestone do Brasil is a subsidiary of Bridgestone Americas Tire Operations Latin America (BATO LA), which in turn is a subsidiary of Bridgestone Americas, Inc., (BSAM) based in Nashville, Tennessee. BSBR has two tire plants in Santo André (SP) and Camaçari (BA), and two tread plants in Campinas (SP) and Mafra (SC). The company owns the Bridgestone and Firestone brands of tires for passenger vehicles, pick-ups, trucks and buses, tractors and off-road, and industrial vehicles, and Bandag for treads. The company serves the Brazilian replacement, which covers the whole network of resellers, and original equipment, formed by the vehicle assembler industries, in addition to exporting to South and Central Americas, the Caribbean, Mexico and the United States.

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