Bridgestone, the world's largest tire and rubber company, celebrated the 50th anniversary of its Firestone brand in Chile during an event marked by optimism that brought together more than one hundred people, including customers, suppliers and employees, at the Hotel W Santiago.
The Chilean market represents a great potential for Bridgestone's operations in Latin America: "In the last two years we have placed special emphasis on strengthening our commercial operations in Chile, in order to provide a better service to increasingly demanding end users,” says Alexander Montanaro, General Manager of Bridgestone Chile.
In the event, which was attended by Joseph Saoud, President of Bridgestone for Latin America, the company announced, “We will follow the global line and replicate successful business models that allow it to be among the main options for our Chilean consumers, for our service and for the indisputable quality of our products."
"We believe in local talent and invest in the development of our distributors. Chile has been characterized as a vanguard country in terms of sustainability and the Chilean professional shares principles and values that makes us the best alternative," reinforced Montanaro.
"We know that the current challenge is to continue developing the coverage of the network to be closer and closer to the end user, providing integral solutions," Montanaro stated. The services of the more than 80 Bridgestone points of sale are aimed at both private vehicles, passenger transport, heavy cargo, agricultural machinery, mining and industrial activity; even highly competitive products such as high performance motorcycle tires. In addition, they also offer the Bandag line to complete the cycle of integral service for transport, through the retread that extends the useful life of the tires.
In this regard, Agustin Pedroni, President of Bridgestone for the operations of Argentina and Chile, stressed, "We will continue investing in the development of distribution channels and logistics systems, which will allow us to further improve the proximity of our products to the end user." This goes hand in hand with the investment in technology for the proper handling of inventories and appropriate supply of current and potential customers.
Bridgestone is the #1 tire and rubber company in the world, and would not have achieved it without its global commitment of social responsibility Our Way to Serve, which recognizes that the best companies not only work to benefit the interested parties, but also seek to make the world a better place. With these principles and quality products, the company seeks to continue its history in Chile.