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Bridgestone Americas Press Center

June 14, 2018 NASHVILLE, Tenn.

Firestone Ag Launches A New Product Line

Performer EVO tires provide trusted Firestone quality at a more competitive price

Farmers depend heavily on their equipment when getting each job done, but not all equipment is equally utilized. Using a secondary tractor for tasks like hauling feed or moving equipment from building to building is common on the farm, and these secondary tractors don’t always require the top investment. Firestone Ag, a division of Bridgestone Americas, Inc., is introducing Performer EVO tires – a new tire line that provides trusted quality at an affordable price.

“We understand that every piece of equipment on a farm needs to function properly in order for an operation to be successful, which is why we developed Performer EVO tires,” says Matt Frank, Product Marketing Manager, Firestone Ag. “We want farmers to be able to rely on the brand they know and trust no matter what equipment they are driving.”

Performer EVO tires will be made available to dealers using the same channels as other Firestone products. This new tire line gives dealers more opportunities to recommend a premium brand to their customers, even those looking for a more budget-friendly tire. As with all Firestone tires, Performer EVO tires will deliver the quality the brand is known for:

  • Performer EVO tires carry the Firestone name because they are put through the same performance and durability tests as our premium tires.
  • Firestone is backing the Performer EVO tires with a warranty. This tire comes with a 6-year limited warranty*, including coverage by both stubble and field hazard policies.
  • The deeper R-1W tread depth on the Performer EVO tires results in longer wear compared to a standard R-1 tread depth, making the tire a valuable investment.

“Everything you know about Firestone products is still the case with Performer EVO tires, from the trusted salesperson, to the reliable warranty and the shipping process,” says Frank. “Most importantly, our dynamic network of Firestone dealers now have more reasons than ever to recommend the best name in ag tires.”

For more information about Performer EVO tires, please contact your Firestone Representative.


*Certain restrictions and limitations apply.

We want farmers to be able to rely on the brand they know and trust no matter what equipment they are driving.
Matt Frank, Product Marketing Manager, Firestone Ag Click to Tweet

About Bridgestone Americas, Inc.:

Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere, and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

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