Aug 13, 2018 SÃO PAULO

Bridgestone Reinforces the Passion for Brazilian Football Between Parents and Their Children

Bridgestone Brazil's soccer ad

The new campaign features film about how Bridgestone brings people closer to their passions

The Brazilian passion for football is a tradition across generations and promotes unforgettable encounters between families. With the rise of international football, there is a challenge to nurture children’s passion for national teams. How to bring people closer to their passions, that is theme explored by Bridgestone, the world's largest tire manufacturer and official sponsor of Conmebol Libertadores Championship, in their latest communication campaign.

Entitled “What road leads to your passion?” the new campaign features true stories of parents, fans of national teams, who talk about the challenge of instilling that passion for their beloved teams into their children, showing how they handle that when taking them to support and cheer for their team at a match. Bridgestone provides that experience through the performance of its products, bringing people closer to their passions.

According to Bridgestone’s Marketing Director, Oduvaldo Viana, “The campaign consolidates a new moment for the company: a moment for sharing true stories. Football is about passion and performance. And for us at Bridgestone, it certainly reflects our passion for performance products and bringing people closer to the things they love the most, as stated by our motto ‘Your Journey, Our Passion.’”

This new film was developed by Publicis Brazil and the campaign features films for Digital Media and cable TV, in addition to content generation for Bridgestone’s social media channels and by digital influencers, such as the Desimpedidos channel.

To watch the film, visit: