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Bridgestone Americas Press Center

February 13, 2018 COLOMBIA

Bridgestone Colombia to Conquer the Tire Market of High Cylinder Motorcycles

Bridgestone Colombia presents Battlax Hypersport S21 for Sports segment and Battlax Adventure A40 for Trail Road

Bridgestone Colombia Motorcycle tire

Bridgestone presents its new catalogue for high-powered motorcycles to the Colombian market. The BATTLAX HYPERSPORT S21 and BATTLAX ADVENTURE A40 are tires with which the company seeks to satisfy the demanding taste of the most passionate experts on Premium motorcycles.

"At Bridgestone, we are pleased to launch two new product lines to satisfy the needs of the Colombian market with more than 7 million motorcycles registered in the RUNT (National Registry of Traffic). Also the owners of high-powered motorcycles are increasingly demanding in terms of quality and performance of the products they use", said Hermann Marin, AG, OT and Special Business Manager for Bridgestone Colombia.

With the introduction of these new models, Bridgestone remains committed to serving Colombian society with superior quality through innovative products that meet the needs of current customers and that undoubtedly meet the highest standards of quality and performance.

About Bridgestone Colombia:

Bridgestone Colombia is a subsidiary that is part of the business unit Bridgestone Latin America North, BS-LAN, a subsidiary of Bridgestone Latin America Tire Division, BATO LA and Bridgestone Americas, Inc. (BSAM) based in Nashville, Tennessee. Bridgestone Colombia is responsible for sales of passenger, light truck, truck and bus, agricultural, and small off-road tires in Colombia and Ecuador with established dealers and dealer networks throughout these markets.

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