Bridgestone Retail Operations (BSRO) today announced the grand opening of its newest Firestone Complete Auto Care retail tire and automotive service location in the Dallas suburb of Cross Roads, Texas. The Cross Roads store celebrated the occasion with a ribbon cutting ceremony held today and donations to several community organizations. BSRO, a subsidiary of Bridgestone Americas, operates a nationwide network of more than 2,200 tire and automotive centers under the Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works brands.
The new store adds to the more than 235 Firestone Complete Auto Care stores that the company owns and operates in Texas. Together with Bridgestone affiliated retailers, the Cross Roads location gives Texas drivers more access to industry-leading Bridgestone and Firestone-brand tires, and provides neighborhood drivers with access to convenient and trusted automotive service.
“We are excited to expand our footprint in Texas and bring trusted retail tire and automotive service to Cross Roads,” said Joe Venezia, president, BSRO. “Through our relationships with important community partners, new jobs and industry-leading service, we look forward to establishing our presence as a good neighbor.”
The Cross Roads Firestone Complete Auto Care grand opening event was attended by Cross Roads Mayor Steve Smith, who spoke during the ceremony. Store manager Gary Hewitt presented local law enforcement and firefighting organizations with a contribution to acknowledge their service to the community. Additionally, Tom Auble, BSRO Central Division Vice President, presented Mike Simpson, Boys & Girls Clubs of Collin County CEO, with a $10,000 donation as part of the company’s national Driving Great Futures partnership with Boys & Girls Clubs of America. The donation will help the Collin County Clubs provide a safe, productive environment for kids and teens during critical out-of-school hours. To add to the festivities, the iconic monster truck Bigfoot will remain on display throughout the weekend with special car crush performances on Saturday and Sunday at 1:00 p.m.
The new Cross Roads location will offer promotional tire and automotive service specials throughout the grand opening weekend. Additionally, the new store provides year-round free tire inflation pressure checks and complimentary tread assessments during hours of operation to help drivers proactively maintain their tires.
The Firestone Complete Auto Care in Cross Roads, Texas is located at 11980 US Highway 380, Cross Roads, TX 76227. More information about store hours and specials is available at www.firestonecompleteautocare.com.