May 22, 2017 SÃO PAULO, Brazil

Firestone Wins Top of Mind Rural Award

In all our products we value excellence and quality and we work in tune with our commitment to generate an increasingly conscious and sustainable society.

Concheta Feliciano, Marketing Director of Bridgestone Brazil

Company was the winner in the Agricultural Tires category

Firestone, a Bridgestone brand, once again shows its strength and is the winner from Top of Mind Rural 2017, in the Agricultural Tires category. This is the 15th time that the brand has received this recognition. The award, organized by “Revista Rural” [Rural Magazine], assesses the strength of brands and the effect they have on consumers such as farmers and industry professionals.

“We are extremely pleased with this achievement. We thank our consumers and our entire dealer chain. This award is a great recognition of the efforts, performance and reliability of our team. In all our products we value excellence and quality and we work in tune with our commitment to generate an increasingly conscious and sustainable society”, says Concheta Feliciano, Marketing Director of Bridgestone Brazil.

Within this commitment, Bridgestone develops several actions focused on environmental responsibility awareness. The company works hard to reduce water and waste consumption of its productions, in the conservation of natural resources and, also, in the care of the correct disposal of scrap tires.

In the edition 2017 of the award, interviews were carried out with farmers, cattle breeder and industry professionals. The research methodology uses spontaneous responses without induction. The interviewee is instructed to answer the first name that comes to head on each item consulted, and is also informed that it is not obliged to answer all the items and can pass those in which no name comes to mind.