Mar 2, 2017 NASHVILLE, Tenn.
Farmer Takes the Wheel in New Firestone Campaign
This year, we celebrate the 85th year of Firestone providing dependable, durable tires for the farm. We’re a brand that understands our customers, and one that they can trust.
Tony Orlando, president, Firestone Ag, Bridgestone Americas Tire OperationsClick to Tweet
With its roots firmly planted in the agriculture industry, Firestone Ag, a leading brand of agricultural tires is launching a campaign that proves just how deep its respect for farmers runs. Farm Hard celebrates the intensity with which most farmers live — working long hours, problem solving on the go, and getting the job done well.
“Our research tells us that farmers don’t think about tires unless there is a problem,” says Tony Orlando, president, Firestone Ag, Bridgestone Americas Tire Operations. “They are busy making decisions on seed purchases, fertilizer costs and marketing their grain, and they need tires they can rely on to get the job done. This year, we celebrate the 85th year of Firestone providing dependable, durable tires for the farm. We’re a brand that understands our customers, and one that they can trust.”
Keeping the farmer front and center in the Farm Hard campaign, Firestone Ag creates a connection with a product that may often be forgotten once the purchase is made. The campaign doesn’t stop there, though. Because tires impact common issues on the farm – from soil compaction to fuel efficiency – Farm Hard will include education and information to help Firestone Ag customers be better farmers.
To further its support for farmers facing challenges every day, Firestone Ag is introducing four new products specific to planting and harvest time that can help manage today’s need for larger equipment while keeping soil health top of mind:
- The Firestone IF210/70R15 Destination Farm tire is a new size for tillage and planting implements that features Advanced Deflection Design (AD2) technology, allowing higher carrying loads at the same inflation pressure while reducing soil compaction.
- The Firestone IF480/80R46 tractor tire has also been updated with AD2 technology, helping farmers maneuver larger equipment in the field while reducing the impact on soil compaction.
- The Firestone 900/65R32 R2 harvest tire features a 45-degree, extra-deep tread for added traction in wet-to-muddy soil conditions. The tire’s updated tread pattern provides the cleaning farmers require in these specific soils.
- The Firestone IF900/60R32CFO harvest tire is equipped with AD2 technology. Engineered for extreme load cycles, it has increased load carrying capacity for grain carts and combines, but can reduce soil compaction due to the AD2 technology construction.
As part of the Farm Hard campaign, Firestone also is emphasizing its industry-leading 9-year limited warranty, and the dependability that comes with every purchase. Relying on a durable product and having a strong warranty to offer further protection are solid assurances that farmers can Farm Hard with Firestone tires.
“We are excited for our new products and our new campaign,” says Cindy Ridge, brand manager, Firestone Ag, Bridgestone Americas Tire Operations. “We are thrilled to feature farmers and farming in a realistic, yet artistic way, and we have great information that we want our customers to know and understand. Something as simple as a solid warranty that can keep farmers moving in the field can make a big difference on the farm. We want our customers to be successful. With Firestone, we know that once they are in the field, they can Farm Hard.”
Firestone Ag officially unveiled its Farm Hard campaign at Commodity Classic in San Antonio, Texas. To learn more about the campaign and the four new products introduced, visit: http://commercial.firestone.com/en-us/solutions/agriculture.