Jun 7, 2017 LEON, GUANAJUATO, Mexico
Bandag is Recognized for its Commitment to the Care of Natural Resources and the Environment in Guanajuato
Bandag®, business unit of Bridgestone Mexico dedicated to the research, development, manufacture of materials and equipment for the retread of truck tires, received by the Government of the State of Guanajuato the "Recognition of Companies with Sustainable Footprint" during an event of the University of Guanajuato and the United Nations Educational, Scientific and Cultural Organization (UNESCO), within the framework of World Environment Day.
In the ceremony were present State authorities, including Governor Miguel Márquez Márquez, who awarded the companies and recognized the efforts that the industries settled in the state has done in a coordinated and committed way in favor of natural resources and care of the Environment, as well as their contribution and example to maintain the balance between the search for a better quality of life for the families that lives in Guanajuato, with the preservation of natural resources.
Manuel Calzada, General Manager of Bandag Mexico, said "for Bandag, this recognition is a source of satisfaction, as it is the result of the company's efforts to contribute to the development of sustainable business practices. This distinction motivates us to strengthen our environmental commitment and mission focused on three core actions: being in harmony with nature, valuing natural resources and reducing greenhouse gas emissions."
Bandag is the leading company in the manufacture of materials and equipment for the renewal of truck tires in Mexico: so its operations represent an important contribution to the care of the environment. According to data from the US Environmental Protection Agency (EPA), the refurbishing process saves 57 liters of oil per tire. While a new truck tire requires 83 liters of crude oil for its manufacture; that of a truck tire tread, just needs 26 liters of oil.
In addition, each renovated helmet represents a lesser tire that could end up in garbage dumps, rivers, green areas, drainage, among others, thus also helping to prevent the proliferation of mosquitoes transmitting dengue or zika virus and, to form sustainable cities and communities, aware of the importance of helping to reduce CO2 through renewal.
The recognition of Companies with Sustainable Footprint was carried out with the objective of creating a space for dialogue and reflection on environmental issues between private initiative, authorities, educational institutions such as the University of Guanajuato and NGOs such as UNESCO. During the ceremony, 15 companies operating in the State of Guanajuato, including Bandag Mexico, received this badge.
The last April, Bandag celebrated its 60th anniversary with a corporate image change and the launch of "-Created to be the Best", a campaign that seeks to unify the brand globally, as well as boost the growth of the category of Renewed and position the renewed tires as innovative and sustainable solutions for fleets and transport in general.
In Mexico, the company has maintained its presence in the country as a leader in its segment for more than thirty years, through the operations of its refurbished plant located in the city of León, Guanajuato.
For more information, visit: www.bandag.com.mx.