Jan 24, 2017 NASHVILLE, Tenn.

Next-Generation Bridgestone Tires Unveiled on All-New Chrysler Portal Concept Vehicle

Bridgestone tires for autonomous driving technology
Mike Martini, president, original equipment, U.S. and Canada Consumer Tire Sales Divisions, Bridgestone Americas Tire Operations

Technology is rapidly changing the automotive industry and tire innovation is playing a key role in this revolution.

Mike Martini, president, original equipment, U.S. and Canada Consumer Tire Sales Divisions, Bridgestone Americas Tire Operations

Tires reimagined with emerging autonomous driving technology

Bridgestone Americas, Inc. (Bridgestone) today announced the development of a next-generation concept tire, which debuted on the new Chrysler Portal concept, a forward-thinking interpretation of family transportation focused toward the millennial generation.

The Bridgestone concept tire was custom-molded to blend seamlessly with the Portal design. It incorporates multiple design cues from the vehicle, in the tread and sidewall.

As vehicles integrate technology to complement connected, on-demand lifestyles, tires also are being reimagined. Bridgestone tire engineers have pioneered new technologies to meet the emerging needs of both drivers and automakers, delivering real-time monitoring of road and weather conditions, enhanced performance and increased fuel efficiency.

“Technology is rapidly changing the automotive industry and tire innovation is playing a key role in this revolution,” said Mike Martini, president, original equipment, U.S. and Canada Consumer Tire Sales Divisions, Bridgestone Americas Tire Operations. “Tires are an important tuning knob for a vehicle. They play a vital role in delivering automakers’ desired vehicle performance, while also meeting the needs and expectations of the next-generation of drivers.”

As autonomous cars will afford drivers the luxury of a hyper-connected experience, Bridgestone continues to innovate with efficiency, performance and safety in mind. Bridgestone is at the forefront of developing and implementing passenger tire technology that can determine road surface conditions based on the concept of Contact Area Information Sensing (CAIS). CAIS technology uses the tire’s contact patch to analyze changing road conditions and share that information with the driver, helping to promote driving safety. Bridgestone has also been at the forefront of developing fuel-efficient tire technology to help auto manufacturers achieve Corporate Average Fuel Economy (CAFE) standards.

In 2016, Bridgestone Corporation was honored with the Qualitas Foundational Principles Award from FCA US, recognizing the design, engineering and manufacturing of best-in-class tires.

The Chrysler Portal featuring Bridgestone autonomous driving concept tires debuted at CES 2017 in Las Vegas and was shown at the North American International Auto Show in Detroit.  

To learn more visit bridgestonetire.com or www.fcacod.com.