Feb 15, 2017 NASHVILLE, Tenn.

Bridgestone President Addresses Dynamic Changes in Off-the-Road Tire Industry

Bridgestone off-the-road tires
Taylor Cole, president, off-the-road (OTR) tire division, Bridgestone Americas Tire Operations

Both our market and our workforce are changing and now, more than ever, it is vital that we focus on sustainable business practices and talent retention to help the industry adapt.

Taylor Cole, president, off-the-road (OTR) tire division, Bridgestone Americas Tire Operations

Taylor Cole delivers keynote at 2017 Tire Industry Association’s Off-the-Road Tire Conference

Taylor Cole, president, off-the-road (OTR) tire division, Bridgestone Americas Tire Operations (Bridgestone), will deliver a manufacturing keynote at the Tire Industry Association’s Off-the-Road (OTR) Tire Conference in Oahu, Hawaii. Cole’s presentation will examine the transformative era the OTR tire industry has entered and lend insight into what changes tire dealers should anticipate given the rapid rate of industry change.

The Tire Industry Association’s Off-the-Road Tire Conference attracts some of the industry’s top minds, providing us with an opportunity to reflect on our present state and assess our path ahead,” said Cole. “Both our market and our workforce are changing and now, more than ever, it is vital that we focus on sustainable business practices and talent retention to help the industry adapt. I am honored to have the opportunity to lead this important industry conversation.”

Cole’s presentation will outline eight disruptors redefining the tire industry and signaling a shift to a more sophisticated, solutions-focused service model. He also will address critical variables to consider, from shifting market pressures to predictive analytics, while highlighting how Bridgestone is evolving to meet the new and emerging needs of its customer base.

The Tire Industry Association is an international nonprofit organization representing all segments of the tire industry and dedicated to promoting tire safety, advocacy and enhancing the tire industry’s image.  The 2017 Tire Industry Association’s OTR Tire Conference is a networking and educational forum for tire dealers to learn about the newest technology and solutions available from leading manufacturers, suppliers, retreaders and industry service providers.  

To learn more about the OTR products, technologies and solutions available from Bridgestone, visit www.commercial.bridgestone.com/en-us/solutions.