Apr 21, 2016 NASHVILLE, Tenn.
Firestone Invites Fans to Race Mario Andretti and Compete for a Trip to the 100th Running of the Indianapolis 500®
At Firestone, we’ve been making champions on the racetrack for decades.
Philip Dobbs, chief marketing officer, Bridgestone Americas Tire OperationsClick to Tweet
As the racing industry prepares for the 100th Running of the Indianapolis 500® on May 29, Firestone, a leading tire brand offered by Bridgestone Americas, Inc. (Bridgestone) and the official tire of the Verizon IndyCar® Series, is giving fans an opportunity to compete against racing legend Mario Andretti. The competition is part of a six-week online sweepstakes that will result in one grand prize winner receiving an all-expenses-paid trip for two people to “the Greatest Spectacle in Racing®” – the 100th Running of the Indy 500. The grand prize winner also will have an opportunity to meet Andretti, the first driver to win Indy car races in four different decades.
The Race Andretti sweepstakes, which launched on April 17, invites participants to outrace Andretti while performing everyday, household tasks. The first challenge is to see how quickly participants can peel an orange. A new challenge will be revealed each week through May 15. An additional bonus challenge will be launched on May 15, offering participants the chance to win a milk bottle autographed by Andretti and the winning driver of the 2016 Indy 500. The sweepstakes concludes on May 30.
“Mario Andretti is a champion as legendary as the Indy 500 itself,” said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations. “At Firestone, we’ve been making champions on the racetrack for decades. The Race Andretti sweepstakes is a fun way for us to involve fans in the 100th Running and help them experience what it means to compete like a champion, too.”
To enter the sweepstakes fans must visit www.RaceAndretti.com to register and access Andretti’s challenge videos before posting their own videos to the site or Twitter, using the hashtag #RaceAndrettiSweepstakes. At the end of each challenge week, Firestone will post Andretti’s full video showing his official finish time. Each week, one contestant will be selected to receive a $500 gift card redeemable at any Firestone Complete Auto Care store nationwide, as well as a Firestone Racing hat signed by the racing legend himself. Winning submissions will be featured side-by-side in a video with Mario Andretti competing in that week’s task.
One grand prize winner will be selected from the pool of weekly winners and announced on May 15. The grand prize winner will receive an all-expenses-paid trip to the 100th Running of the Indianapolis 500 and the opportunity to meet Andretti.
The Race Andretti sweepstakes and creative were developed in partnership with Leo Burnett Chicago.
“The Firestone brand has an historic relationship with the Indy car racing. And this year they’re celebrating the 100th Running of the Indy 500 by giving people a chance to race Mario Andretti,” said Leo Burnett SVP, creative director Mikal Pittman. "Who gets to say they’ve done that?"
For additional information about the sweepstakes or to enter, visit www.RaceAndretti.com.
NO PURCHASE NECESSARY TO ENTER OR WIN. Sweepstakes begins 4/17/16 at 12:00:01 AM CT. Ends 5/30/16 at 11:59:59 PM CT. Grand Prize Entry for trip to Indy 500 ends 5/14/16 at 11:59:59 PM CT. Open to legal residents of U.S. and DC, 18 or older. Void in AK, HI and where prohibited. Indy 500 Trip must be taken 5/27-30/16. Subject to Official Rules available at raceandetti.com/rules. See Rules for complete details, eligibility, restrictions, prize information, ARVs, odds and how to participate without purchase or making a video. Sponsor: Bridgestone Americas Tire Operations, LLC, Nashville, TN. Trademarks of Brickyard Trademarks, Inc. are used with permission.