Dec 16, 2016 NASHVILLE, TENN.

Firestone Introduces Limited Edition Destination A/T Tire for University of Alabama Football Fans

Firestone Introduces Limited Edition University of Alabama Tire

Firestone Destination A/T: The University of Alabama Tire is the brand’s first sidewall design targeted to sports fans

Bridgestone Americas (Bridgestone) announced the release of the limited edition Firestone Destination A/T: The University of Alabama tire (Alabama Tire). Built to tackle anything, the limited edition Alabama Tire from Firestone is engineered for dependability and designed exclusively for passionate fans of the Crimson Tide.

“Tailgating is the ultimate game day experience for college football fans,” Anna Philip, Firestone brand manager, Bridgestone Americas Tire Operations. “We designed the Alabama Tire so fans can literally Roll Tide, all year round, on a tire that delivers the dependability and durability expected from Firestone.”

The limited edition Alabama Tire from Firestone was designed using feedback from Alabama sports fans, and features the name of the school molded into the tire in raised, white lettering. It is an all-terrain tire built to travel and adapt to wet or dry weather with a long-link carbon, reinforced sidewall design to resist cracking, chipping and tearing. The Alabama Tire also offers the same dependable handling and braking, and off-road toughness that the Firestone Destination A/T tire is known for among truck, SUV and all-terrain vehicle drivers today.

This is the first Firestone sidewall design targeted to sports fans and echoes the brand’s rich history of using sports to connect with daily drivers. Today’s announcement of the Alabama Tire reflects the next chapter in the brand’s 100+ year sporting heritage. Firestone tires were on the car that won the inaugural Indianapolis 500® Mile Race (Indy 500®) in 1911, and earlier this year, Firestone earned its 67th Indy 500 victory – more Indy 500 wins than all other tire manufacturers combined.

The Alabama Tire is the latest Firestone product offering from Bridgestone, the world’s largest tire and rubber company. Backed by a 50,000 mile limited treadwear warranty* and a 30-Day Buy & Try Guarantee**, the Alabama Tire is now available in nine sizes sold throughout the state of Alabama.

For information, visit  

*Limitations and restrictions apply. Ask a Firestone retailer for details.

**U.S. & Canada – Original proof of purchase required to take advantage of the Buy & Try, 30-Day Guarantee. Applies only to the purchase of a set of 4 or more tires. Tires must be returned to the original dealer within 30 days of purchase. Buy & Try, 30-Day Guarantee does not apply to tires supplied as original equipment on new vehicles. Does not cover damage due to road hazard, collision or other specified types of damage.