Aug 24, 2015 NASHVILLE, Tenn.

Newly Redesigned Mazda MX-5 Miata to Feature Bridgestone Potenza Ultra High Performance Tires

The fourth generation of the Mazda MX-5 is a perfect platform to showcase the innovation and performance of the Bridgestone Potenza S001 tire.

Mike Martini, President, Original Equipment, U.S. and Canada Consumer Tire Sales Divisions, Bridgestone Americas Tire Operations

Photo by Mike Ditz

Bridgestone Potenza S001 tire selected as original equipment for select models of best- selling two-seater sports car in history

Bridgestone Americas (Bridgestone) today announced its Bridgestone-brand Potenza S001 tire is original equipment on the all- new, redesigned 2016 Mazda MX-5 Miata Club and Grand Touring models. The Potenza S001 tire from Bridgestone blends high-speed agility with a comfortable ride and is designed to combine low rolling resistance efficiency with maximum sports performance in dry and wet conditions. The finely tuned tread pattern delivers enhanced grip and cornering capabilities, while maintaining stability at high speeds.

The Potenza S001 tire is part of the Bridgestone Potenza line of high performance and ultra high performance tires that deliver improved grip and superior steering response. Specially engineered for drivers who demand the most from their sports car or performance vehicle, Potenza tires from Bridgestone are designed to deliver better control, responsiveness and improved handling, enabling drivers to take sharp turns with maximum precision and enjoy a thrilling ride.

“Bridgestone has a long history of working with Mazda to develop premium tire solutions for its sports cars,” said Mike Martini, president, original equipment, U.S. and Canada Consumer Tire Sales Divisions, Bridgestone Americas Tire Operations. “The fourth generation of the Mazda MX-5 is a perfect platform to showcase the innovation and performance of the Bridgestone Potenza S001 tire.”

The Potenza S001 tire is available as original equipment on the 2016 Mazda MX- 5 Club and Grand Touring models in tire size 205/45R17. Mazda’s flagship sports car, the 2016 Mazda MX-5 is available in showrooms now.

To learn more about the Bridgestone Potenza S001 and Bridgestone’s complete Potenza tire line, visit bridgestonetire.com/tire-brand/potenza.