Feb 9, 2015 Nashville, Tenn.

Bridgestone Unveils Next-Generation Winter Tire

New Blizzak DM-V2 tire available in stores July 2015

Bridgestone Americas (Bridgestone) today announced the July 2015 launch of the Blizzak DM-V2, the company’s newest winter 
tire for CUVs, SUVs and pickup trucks. Featuring an all-new tread pattern and a next-generation compound, the Blizzak DM-V2 tire from Bridgestone gives drivers more control when driving in ice, snow, slush and other winter conditions.

The Blizzak DM-V2 tire delivers several improvements over its predecessor, the Blizzak DM-V1, including:

  • Improved performance on ice: The Blizzak DM-V2 tire is designed with a next-generation Multi-Cell compound from Bridgestone that dispels water from the surface of the ice. This combats slippage and improves braking.
  • Increased traction: The tire’s newly designed tread pattern has 15 percent more block edges, increasing its snow-shearing force and enabling it to grip the road better in snow and slush.
  • Better handling: Bridgestone enhanced the Blizzak DM-V2 tire’s contact patch to create a uniform dispersion of pressure where the tire meets the road. This gives the Blizzak DM-V2 tire improved grip on ice and better overall stability.  

“We’ve taken Bridgestone’s best winter tire and made it even better,” said Justin Hayes, Product Manager, Bridgestone Americas. “Drivers can have peace of mind knowing that the Blizzak DM-V2 tire is engineered with special technology that gives them impressive control when driving in every winter condition.”

Bridgestone pioneered the studless winter tire, introducing the Blizzak brand to the market almost three decades ago. It remains a leading choice for drivers faced with winter’s challenging driving conditions. Bridgestone continually employs extensive research and develops new, innovative technologies to ensure it offers maximum tire performance in the winter driving season.

The Blizzak DM-V2 tire is Bridgestone’s most advanced winter tire offering, designed to conquer winter’s worst. It is available in 50 sizes in 15” to 22” rim diameters, 40 to 70 series, and speed ratings T and H.

Visit BridgestoneTire.com to learn more about the Blizzak tire line and all of Bridgestone’s winter tire offerings.