Dec 14, 2015 Mississauga, Ontario, Canada

Bridgestone Celebrates Amateur Hockey in Canada with Grassroots Goalie Focused Campaign

For us, sports sponsorship is as much about community as it is about the big game,

Michele Amirault, Brand Marketing Manager, Canada, Bridgestone Americas Tire Operations

Selected videos to be featured at the 2016 Bridgestone NHL Winter Classic®

Bridgestone Americas, Inc. (Bridgestone) is expanding its investment in hockey with the launch of Bridgestone’s “The Official Tire of Great Stops” campaign. This grassroots hockey sponsorship initiative in Canada gives amateur goalies a chance to show off their great stops to the world, while seamlessly connecting customers to the Bridgestone Blizzak brand’s promise to deliver confident stopping on ice. 

The campaign launches with an opportunity for amateur goalies 13 or older, the chance to share videos of their great stops using hashtags #Bridgestone and #GreatStopsPromo. Through Bridgestone’s partnership with the National Hockey League (NHL®), those who post to social media using the appropriate hashtags will have the chance to be featured on the videoboard during the 2016 Bridgestone NHL Winter Classic® on January 1st at Gillette Stadium in Foxboro, Massachusetts. 

“The “Official Tire of Great Stops” campaign gives Bridgestone an opportunity to show support for hockey in a way that’s meaningful for the countless parents who spend their winters driving back and forth to the rink,” said Michele Amirault, Brand Marketing Manager, Canada, Bridgestone Americas Tire Operations. “For us, sports sponsorship is as much about community as it is about the big game. As “The Official Tire of Great Stops” campaign grows, we see countless opportunities to celebrate the sport of hockey at all levels.”

The campaign lives online and offline through the first part of December culminating at the 2016 Bridgestone NHL Winter Classic® where the final highlight reels will debut on the Gillette Stadium videoboard.

Social influencers will amplify the Bridgestone and NHL® social media and digital properties in Canada, and all channels will urge players to share videos and direct viewers to the BridgestoneGreatStops.ca microsite. Digital advertising and postings at more than 300 rinks will also help spread the message.