Nov 12, 2015 NASHVILLE, Tenn.

Bridgestone Americas Announces New Vice President of Brand Marketing for Consumer Replacement Tire

Philip Dobbs, Chief Marketing Officer, Bridgestone

I am confident that in this new role, Amber will continue to grow the Bridgestone and Firestone brands and drive alignment and coordination across the marketing, sales, digital and retail teams.

Philip Dobbs, Chief Marketing Officer, Bridgestone

Amber Holm brings successful track record of strategic brand management to position

Bridgestone Americas (Bridgestone) today announced that in a move to continue to strengthen its commitment to customers and consumers, the company has promoted Amber Holm to Vice President of Brand Marketing, U.S. and Canada, Consumer Replacement Tire for Bridgestone Americas Tire Operations (BATO). This role previously was held by Erik Seidel, who was promoted to Vice President of Sales, BATO, earlier this year.

“Amber has a proven track record of successfully managing strategic marketing initiatives for consumer packaged goods, growing brand awareness and reaching the consumers,” said Philip Dobbs, Chief Marketing Officer, Bridgestone. “I am confident that in this new role, she will continue to grow the Bridgestone and Firestone brands and drive alignment and coordination across the marketing, sales, digital and retail teams.”

As Vice President of Marketing, Holm will be responsible for leading the company’s brand-building efforts, developing breakthrough product launches, leveraging digital marketing strategies and transforming consumer insights into proven business results. Holm joined the consumer marketing team in May 2014 as Director of Advertising, Promotions and Retail Branding. She has been instrumental in developing and executing the fully integrated launch of our DriveGuard tire line and in developing the successful Firestone “Truck Stuff” campaign.  Under her direction, unaided brand awareness has increased for both the Bridgestone and Firestone brands.

Prior to joining Bridgestone, Amber spent 13 years at General Mills in a variety of marketing and sales roles of increasing responsibility, where she managed leading consumer brands like Pillsbury, Lucky Charms and Cheerios. Amber earned a bachelor’s degree in history from Yale University and an MBA from Harvard Business School.

For more company news, visit BridgestoneAmericas.com