Dec 9, 2015 NASHVILLE, Tenn.

Bridgestone Affiliated Retailer Network Announces New Preferred Partner

Bridgestone Affiliated Retailer Network Announces New Preferred Partner
John Baratta, president of consumer replacement tire sales, U.S. and Canada

This state-of-the-art equipment is easy to use and will give our retailers another way to differentiate themselves in the marketplace.

John Baratta, president of consumer replacement tire sales, U.S. and Canada

Excel Tire Gauge to offer Bridgestone dealers in-store digital air calibration machines

Bridgestone Americas (Bridgestone) today announced Excel Tire Gauge is joining the Bridgestone Affiliated Retailer Nationwide Network as a preferred partner. Excel Tire Gauge offers digital air calibration machines that streamline the tire inflation process by automatically inflating or deflating tires with accuracy and precision.

“We are excited to make the Excel Tire Gauge program available to the Bridgestone Affiliated Retailer Nationwide Network,” said John Baratta, president of consumer replacement tire sales, U.S. and Canada. “This state-of-the-art equipment is easy to use and will give our retailers another way to differentiate themselves in the marketplace.”

Founded in the U.S. in 1999, Excel Tire Gauge now has more than 100,000 digital air machines installed nationwide. Designed to deliver accuracy and efficiency, the digital air calibration machines from Excel Tire Gauge achieve proper inflation pressure within .5 psi in seconds. Properly inflated tires deliver both safety and fuel-savings benefits. Under inflated tires are more prone to damage and failure, and they can lead to higher fuel costs by as much as three to five cents per gallon.

“We are delighted that Bridgestone has selected Excel Tire Gauge as a preferred partner for its Bridgestone Affiliated Retailer Nationwide Network,” said Jay Nelson, CEO of Excel Tire Gauge, Inc. “This new program represents the very best in three distinct business segments — tire manufacturing, tire dealerships and digital air calibration.”

Founded in 1991, the Bridgestone Affiliated Retailer Nationwide Network provides a multitude of retail marketing and business support programs designed to foster growth and drive sales for independent tire dealers. In addition to unique offerings created and delivered by Bridgestone, many external partners also supply marketing and sales support through the Affiliated Retailer Network program. Participating retailers also have access to the premium Bridgestone and Firestone tire brands.

For more company news, visit BridgestoneAmericas.com