Mar 25, 2014 Nashville, TN

Bridgestone Tire Engineering Team Mentors Urban Kansas City Students

Company renews sponsorship and volunteer efforts for MINDDRIVE 2014 summer tour

Bridgestone Americas (Bridgestone) announced it has renewed its sponsorship and commitment to volunteering for MINDDRIVE, a non-profit educational program that uses the automobile and experiential learning techniques to teach at-risk high school students about math and science. To help fuel MINDDRIVE’s 2014 initiatives, the company will provide $30,000 in funding, as well as hands-on volunteers who will give more than 250 hours of their time to support the program and its urban youth.

The MINDDRIVE relationship, which is entering its fourth year with Bridgestone, is just one way Bridgestone continues to demonstrate its ongoing commitment to innovation and sustainability. Bridgestone’s tire engineers serve as mentors for MINDDRIVE’s 40 Automotive Design Studio students. The team lends its tire technology expertise to help Kansas City-area students design and build a highly sustainable all-electric vehicle for MINDDRIVE’s annual summer driving tour. 

 “We are proud to be aligned with MINDDRIVE in helping develop a next-generation, eco-conscious workforce through its hands-on educational experiences,” said Marty Yurjevich, Executive Director Advanced Tire Engineering and Race Tire Development, Bridgestone Americas. “As a leading corporate citizen, Bridgestone’s focus on helping to educate our neighboring youth is a proud claim for our company and one that helps ensure we are a great place to work.”

Bridgestone’s relationship with MINDDRIVE began in 2010, when the company began supplying the all-electric MINDDRIVE vehicle with its Ecopia line of tires. Ecopia is Bridgestone’s most fuel-efficient line of tires, engineered to save consumers money every time they drive. Bridgestone’s relationship with MINDDRIVE has since expanded to include an engineer mentoring program and an annual sponsorship.

“Bridgestone has been a committed supporter of the MINDDRIVE program from the very beginning. From providing tires and engineering expertise, to mentoring and granting access to testing facilities, we owe much of our program’s success to Bridgestone,” said Linda Buchner, President of MINDDRIVE. “We are excited that Bridgestone has pledged another year of support, and we look forward to hitting the road on Ecopia tires again this May.”

Developing more sustainable products is just one element of Bridgestone’s sustainability initiatives. The company’s global environmental mission is to help ensure a healthy environment for current and future generations. To learn more about Bridgestone Americas’ environmental activities, visit  

For more information about MINDDRIVE and its 2014 summer tour of the California coast, visit