May 13, 2014 Nashville, TN
Bridgestone Donates $20,000 to J.T. Moore Middle School
Bridgestone Americas (Bridgestone) today announced it will give J.T. Moore Middle School $20,000 as recognition of the school’s ongoing commitment to creating a healthy environment for students and the surrounding community. The school aims to renovate its playground to encourage physical activity and build a greenhouse where students can learn nutritional values while growing and harvesting their own fruits and vegetables.
Bridgestone learned about J.T. Moore Middle School’s plans through the company’s Fuel the Cause contest, which was held online in April. While the school did not claim first place in the contest, Bridgestone was impressed with the passion of its students, faculty and surrounding community. The company elected to award J.T. Moore Middle School a $20,000 gift for environmental activities.
“As the world’s largest tire and rubber company, we are committed to building a better environmental future — for our customers, our employees and the communities in which we operate,” said Erik Seidel, Vice President of Brand Management, Bridgestone Americas. “We believe that it is only by working together as One Team, One Planet that we will achieve this goal. It is our privilege to support J.T. Moore as they work to instill healthy habits in their students and create a better environment for the local community to enjoy.”
Bridgestone conducted the Fuel the Cause contest as part of its annual Rethink Green campaign in April. Rethink Green highlights the Bridgestone Ecopia line of tires, which delivers low rolling resistance and improved fuel efficiency, as well as the company’s breadth of Eco-Products. The Eco-Product designation is used to identify Bridgestone products that feature environmentally-conscious materials, such as low-aromatic oil and recycled materials, and also are designed to help improve vehicle fuel efficiency and reduce emissions.
For more information about the Bridgestone Rethink Green campaign, visit BridgestoneTire.com/rethinkgreen/fuelthecause. For additional information about the Bridgestone Americas “One Team, One Planet” environmental platform, or to learn more about the company’s global environmental mission, visit OneTeamOnePlanet.com.