Apr 3, 2014 Nashville, TN

Bridgestone Again Redefines Driving Experience For SUVs, CUVs And Light Trucks

Next-generation Dueler H/L Alenza Plus Tire backed by 80,000 mile warranty and enables improved fuel-efficiency

 Bridgestone Americas Tire Operations (BATO) today announced its newest highway luxury tire offering — Dueler H/L Alenza Plus. The Dueler H/L Alenza Plus is specially designed to give drivers of premium SUVs, CUVs, and light trucks a longer lasting luxury driving experience.

Leading the industry, Bridgestone is again establishing a benchmark for the SUV, CUV and Light Truck highway luxury category by backing the Dueler H/L Alenza Plus with an 80,000 mile treadwear limited warranty, unmatched in the segment, and giving consumers more driving time between tire purchases.* The next-generation Dueler H/L Alenza Plus also is designed to provide benefits that eco-minded luxury drivers will appreciate, including improved fuel-efficiency, which yields reduced vehicle emissions. The tire also features a new tread compound, which is composed of five percent recycled rubber.

"At Bridgestone, we’re engineering all of our tires with incredible, new technologies that work smarter for today’s drivers," said Justin Hayes, Consumer Tire Product Manager, Bridgestone Americas. "We have taken one of our best selling tires, the Dueler H/L Alenza, and made it even better."

Designed to deliver the ultimate luxury driving experience, the Dueler H/L Alenza Plus provides a smooth highway ride, great handling and trusted all-season traction. Additional features of the Dueler H/L Alenza Plus include: 
- A quiet, comfortable all-season ride facilitated by a finely tuned tread pattern.

- A stylish design to complement the look of luxury vehicles, including a unique tread pattern and EverBlack sidewall that preserves the appearance over time.

- Bridgestone’s trusted Eco-Product designation, as the tire is partially made from recycled materials, features low-rolling resistance for better fuel-efficiency and conserves natural resources.**

Bridgestone first introduced the Dueler H/L Alenza in 2004, and it remains one of the most trusted highway luxury tires on the market today. The next-generation Dueler H/L Alenza Plus is Bridgestone’s most advanced SUV, CUV and Light Truck offering to-date.

"No other manufacturer offers an 80,000 mile treadwear limited warranty on a highway luxury SUV, CUV and light truck tire. The improved wear performance of the Dueler H/L Alenza Plus is the result of a new tread compound, developed and refined by Bridgestone’s engineers," Hayes said.

The Dueler H/L Alenza Plus is available in stores now in 34 sizes in 15" to 20" rim diameters. To learn more the Dueler H/L Alenza Plus, visit: www.bridgestonetire.com.

*80,000 mile treadwear limited warranty applies to all T, H and V Speed Rated sizes. The Dueler H/L Alenza Plus features one W Speed Rated size, which includes a 55,000 mile treadwear limited warranty.

** Based on rolling resistance testing compared against the prior generation tire.