Jul 9, 2013 Nashville, TN

Bridgestone Commercial Solutions Launches Premium Ecopia Drive Tire

A fuel efficient, long-wearing drive tire for a long-haul, high traction application

Ecopia M760 Tire

Bridgestone Commercial Solutions today introduces the Bridgestone M760 Ecopia tire, a premium drive radial that is EPA SmartWay℠ verified and CARB compliant. The newest addition to the Ecopia tire line, the M760 delivers high traction and long mileage in a unique fuel efficient and retreadable design.

“The new M760 Ecopia answers commercial customer need for a fuel-efficient tire that offers longer wear, as well as superior traction and casing durability,” said Bert Jones, Manager, Product Marketing, TBR, Retread and OTR, Bridgestone Commercial Solutions. “Typically in this application, you sacrifice fuel economy for traction. With the M760 Ecopia, fleets don’t have to choose one feature over the other.”

Specially designed edges grip roadway to improve traction and last longer, and the IntelliShape™ sidewall design reduces overall tire weight allowing greater fuel savings without sacrificing durability.

The M760 Ecopia is primarily designed for use on-highway, long-haul and regional service, and also can be applied for pick-up and delivery service. The product works well on single and tandem axle trucks providing exceptional traction in severe weather conditions, making the tire ideal for a broad range of fleet applications.

Additional features include:

  • Optimized groove width helps combat casing damage and improve drilling resistance, increasing casing lifespan and improving retreadability
  • Multiple sipes provide improved traction on wet and dry surfaces
  • Extra-wide tread delivers added stability

The M760 Ecopia comes in four sizes. The 295/75R22.5 is now available while remaining sizes (285/75R24.5, 11R22.5, 11R24.5) will launch in 2014. To learn more, visit commercial.bridgestone.com/en-us/products/ecopia.