Oct 3, 2013 Nashville, TN

Bridgestone Commercial Solutions Introduces New R268™ Ecopia™ Fuel Efficient Tire for High Scrub Environments

All-position, steer radial designed for regional and pickup and delivery applications

Today Bridgestone Commercial Solutions rolls out a new edition to its Ecopia product line. The R268 premium all-position radial for regional and pickup and delivery fleets providing tire performance that stands up to high scrub environments while offering fuel efficiency advantages too. With benefits such as high-traction, long wear life, and low rolling resistance, the Bridgestone R268 Ecopia answers customer needs, expanding options to maximize fleet performance.

“Up until now local and regional pick-up and delivery fleets had to choose between a long wearing tire for high-scrub applications or a tire designed for pickup and delivery use,” said Bert Jones, Manager, Product Marketing, TBR, Retread and OTR, Bridgestone Commercial Solutions. “The R268 Ecopia meets both these needs, plus is EPA SmartWay® verified and California Air Resources Board (CARB) compliant. In an era where many fleets measure tire performance according to fuel-efficiency, the Ecopia product line continues to deliver with this latest addition.”

The R268 Ecopia has a unique tread design and comes with protective features in the casing to help resist damage from curbing and maneuvering scrub, extending tread life. Additional features include:

 

  • Wave Channel Design - reduces groove bottom strain, combating the initiation and spread of irregular wear
  • Optimized Rib Distribution – ribs are proportioned for added stiffness, helping to reduce irregular wear throughout the footprint
  • NanoPro-Tech™ Compound – limits energy loss for improved rolling resistance and optimum fuel efficiency
  • High Scrub Tread Compound – enhances resistance to tread scrubbing, increasing tread life

 

The R268 Ecopia is available today in size 295/75R22.5 in the U.S. and Canada. Additional sizes will launch in the coming months. To learn more, visit the Ecopia Truck Tires page.