Jul 1, 2013 Nashville, TN

Bridgestone Commercial Solutions’ Firestone Drives America Promotional Tour Shifts into Gear

Sweepstakes, Minor League Baseball and College Football Roadshow Tour Stops Drives Awareness of New Firestone Tires and an Iconic American Brand

Today, Bridgestone Commercial Solutions announces its Firestone Drives America Tour, a traveling road show that will cross the country, celebrating an iconic American brand and introducing new Firestone commercial truck tires to fleets and drivers. It also gives Class 8-CDL holders the opportunity to enter the Drive a Firestone Sweepstakes; the grand prize – a special Firestone Edition Class 8 tractor, which will be on display during the tour.

The Firestone Drives America Tour hits the road July 16, stopping at select Minor League Baseball and NCAA College Football games along the way. This tour is part of the “Those With Drive, Drive a Firestone” campaign, which was first revealed in March and includes a series of activities across the United States celebrating the timeless “F-shield” and the state-of-the-art, trusted technology that continues to lead Firestone innovation.

“Firestone is rooted in a rich history of trust and innovation. For many, the F-shield is a source of confidence, pride and excitement,” said Matthew Stevenson, Vice President of Marketing, Bridgestone Commercial Solutions. “This promotional tour showcases both the excitement and admiration of the Firestone name and our latest Firestone-brand tires – the FS591 steer, FD691 drive, and FT491 all-position radials. – and we are eager to bring this innovation to customers across the country through this unique tour.”

The Firestone Drives America tour will stop at select Minor League Baseball games this summer and NCAA College Football venues this fall. The trucks provide attendees with the opportunity to see the special Firestone Edition Class 8 truck to be given away in the Drive a Firestone Sweepstakes as well as the innovation behind and performance benefits of the company’s new line of Firestone eco-Products. Tour attendees can talk to Firestone experts about how to achieve a lower cost per mile and any other questions they may have about Firestone tires. The first road show stop is July 16 in Akron, Ohio at the Akron Aeros game, Canal Park Stadium. To check out the road show tour schedule, visit www.firestonetrucktires.com.

The Firestone Drives America Tour concludes at the 2014 Mid-America Trucking Show in Louisville, Ky.