Dec 16, 2013 NASHVILLE, Tenn.
Bridgestone Americas Announcing More Tires and Jobs for Brazil
In an effort to better serve consumer demand and build on previous investments in the country, Bridgestone do Brasil Industria e Comercio Ltda. (BSBR), is committing approximately US$63 million to expand its tire manufacturing plant located in the city of Camaçari in the State of Bahia, Brazil. The increased production, expected to start in May 2015, will deliver an additional 2,100 passenger car radial tires (PSR) and light truck radial tires (LTR) daily raising the plant’s total rated production capacity to over 10,000 tires per day. As a result of the expansion, nearly 100 new jobs will be created.
“We are investing in key market segments and the growing ultra-high performance and light truck/SUV tires categories will be the first to benefit from this capacity expansion,” said Ariel Depascuali president, BSBR. “Over the long-term the versatility and flexibility of the Bahia plant will help the company address direct customer needs by improving fill rates of these tires,” Depascuali added.
The expansion of Bridgestone’s tire production in Bahia enhances the growth of the local automotive industry which, with record vehicle sales across Brazil, is expected to continue an upward trend for the next five years.
"New auto plants from new entrants, continued investment from auto companies already operating in Brazil and the government’s Inovar Auto Program are indications that this market has much potential. Both the original equipment market and the aftermarket will likely remain heated," says Lino Beltrami Neto, industrial director of Bridgestone’s Bahia plant.
Bridgestone continues to optimize its production and supply systems in order to respond to rapidly changing global market trends and provide customers with high-quality products in a timely manner.
Last October, Bridgestone Brazil broke ground on an expansion project related to AGR tire (agricultural radial) at its tire plant in Santo André (SP), Brazil. The company intends to invest more than US$14 million to double its production capacity to 60 tires/day by July 2015.
With this investment Bridgestone will be able to build higher performance radial tires to meet increasing demand, satisfy heavier load requirements and/or reduce compaction to the soil. The company will initially enable the addition of six new AGR tires in its production mix.