May 21, 2012 Tokyo
Bridgestone Supports Conservation Initiatives Around the World
In support of World Biodiversity Day, Bridgestone Corporation is highlighting its many global initiatives to help realize a sustainable society.
The Bridgestone Group has clear long-term aspirations for environmental activities through its Environmental Mission Statement, which focuses on three important objectives: ecological conservation, resource conservation, and reducing carbon emissions. In accordance with this mission, the Group is promoting a wide variety of projects and business processes that benefit the environment on a global scale.
In many ways, every day is biodiversity day at Bridgestone. The following are just a few of the many environmental education activities that the Bridgestone Group has implemented in various regions of the world to contribute to the realization of a sustainable society in accordance with the vision described in its Environmental Mission Statement.
Nature watching event
- Region: Japan / Hikone Plant
- Activity: Lake Biwa - Sustainable Environment for Local Communities
Tree planting activities
- Region: Venezuela
- Activity: Protecting and Planting the National Tree
Environmental education class
- Region: the United States
- Activity: Bridgestone Environmental Education Classroom & Habitat (BEECH) activities
Bridgestone Americas, INC. created the Bridgestone Environmental Education Classroom & Habitat (BEECH) program through a partnership with environmental and community groups. The program is held in Warren County, Tennessee, where a Bridgestone plant is located. In order to help facilitate education on wildlife, the company has established educational facilities bordering its plant, and also conducts classes at local elementary schools and holds field trips at a nature reserve that is located within the grounds of the plant.
Influenced by the BEECH program, one school has begun a recycling program as part of its own unique environmental education initiatives. This recycling program has become a fixture in the surrounding community, and the community has seen a rise in recycling accordingly.
Joint press conference with WWF Germany
- Region: Germany
- Activity: Supporting Environmental Preservation Activities in Cooperation with WWF*
Nature observation at the nature experience programs
- Region: South Africa
- Activity: Supporting Environmental Preservation Program