Feb 2, 2011 Nashville, TN

Bridgestone Americas Tire Operations Announces Price Increases

Bridgestone Americas Tire Operations (BATO) today announced price increases in the United States and Canada for consumer replacement and original equipment tires.

Beginning April 1, 2011, prices for Bridgestone, Firestone and associate brand passenger and light truck will variably increase up to eight percent.

“We continue to face unprecedented increases in raw material, energy and transportation costs, resulting in the need for these price increases,” said Larry Magee, President, Consumer Tire U.S. & Canada, BATO. “While we are always working to balance costs and deliver a premium package of value to our customers, these extraordinary increases in costs related to manufacturing make these price adjustments necessary.”