Mar 22, 2018


Today, Bridgestone celebrates Water World Day by implementing actions to reduce water consumption, as well as move forward with already existing projects at the Santo André plant, the Campinas plant, the Mafra plant and the Camaçari plant. These initiatives are aligned with our global commitment to corporate social responsibility (CSR), Our Way to Serve, and our commitment to continually working toward a sustainable society

"We're proud of the sustainability efforts teammates have championed at our Latin American plants. Their improvements in production, along with logistic and raw material processes, are successfully reducing water consumption," said Rioji Hirokawa, Executive Director of Manufacturing for Bridgestone in South America.

At the Santo André plant, a treatment station processes 100 percent of the industrial wastewater to be reused in its own production line. Additionally, more than 75 percent of the water used in the plant, employed exclusively in steam generation, is derived from reused water for industrial application. The economy promoted with this project is enough to provide drinking water to 120 residences in the city.

Since 2016, the Bandag Campinas plant has worked to install air conditioning devices that collect approximately 1,000 liters of water every three days in the acclimatized rooms, which are reused to supply the fire-fighting tank. To complement this project, several other initiatives were adopted, including the exchange of old pieces of equipment for newer, more economic ones and the promotion of awareness activities to teammates

Teammates at the Bandag Mafra plant regularly attend lectures and discussions to learn how to reduce water consumption in the industrial environment. This education led to the implementation of several improvement initiatives and a 20 percent reduction in water consumption at the plant.

Lastly, Camaçari teammates are developing a process to collect and treat rain water to use in the cooling towers of the plant. This same group of teammates implemented an automated supply system that uses sensors to continuously monitor water use at the plant. The utilization of these sensors has contributed to a 45 percent reduction in water consumption at the plant, which is expected to increase in the coming months

Our teammates are committed to continuously promoting sustainability efforts at our plants to ensure a healthy environment for current and future generations.